We are looking for an energetic and target-oriented Territory Sales Officer – HoReCa to drive sales and develop business across Coimbatore, Erode, Salem, Tiruppur and Madurai.

The candidate will be responsible for acquiring new HoReCa customers, managing existing accounts, generating orders and achieving territory-wise sales targets.

Key Responsibilities

Develop and grow HoReCa business across the assigned territory.

Identify and acquire new customers including Hotels, Restaurants, Cafés, Caterers, QSRs and Institutional clients.

Maintain strong relationships with existing customers and increase repeat business.

Conduct regular market visits and customer meetings.

Generate leads, make sales presentations and convert prospects into customers.

Achieve monthly and annual sales targets.

Prepare territory-wise sales plans and daily/weekly visit schedules.

Collect orders and coordinate with the internal team for timely delivery.

Monitor competitor activities, pricing and market trends.

Follow up on outstanding payments and ensure timely collections.

Maintain accurate customer and sales records and submit regular sales reports.





Identify new business opportunities and expand market coverage.

Coordinate with distributors, logistics and internal teams wherever required.

Candidate Profile

2–5 years of experience in HoReCa / FMCG / Food & Beverage / Institutional Sales.

Experience dealing with hotels, restaurants, cafés, caterers or QSRs will be preferred.

Robust communication and negotiation skills.

Good customer relationship and business development abilities.

Willingness to travel extensively within the assigned territory.

Should have a valid two-wheeler and driving licence.

Must be target-oriented, self-motivated and comfortable with field sales.

Knowledge of Coimbatore, Erode, Salem, Tiruppur and Madurai markets will be an advantage.

Key Performance Indicators (KPIs)

Monthly sales achievement

New HoReCa customer acquisition

Number of productive customer visits

Order value and order frequency

Territory revenue growth

Customer retention

Collection efficiency

New market/customer development

Additional: Travel/TA-DA and performance incentives can be provided as per company policy.

📌 Territory Sales Officer – HoReCa (Coimbatore)
🏢 TRDFIN Support Services
📍 Coimbatore