Department: E-commerce / Growth

Location: Pune (Narhe)

Experience: 812 Years (D2C/FMCG/Beauty & Personal Care preferred)

About the Role:

We are looking for a agile and growth-oriented Head D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L;, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams.

Key Responsibilities :

D2C Business Strategy
- Develop and execute the overall D2C growth strategy aligned with business objectives.
- Own the complete D2C P&L;, including revenue, profitability, and operational efficiency.
- Build long-term growth plans to scale the brand across owned digital channels.
- Identify new growth opportunities, customer segments, and product categories.

Website & Conversion Optimization
- Own the performance of the D2C website (Shopify or equivalent platform).
- Improve website conversion rate (CVR),



Average Order Value (AOV), and customer lifetime value (LTV).
- Optimize the customer journey, checkout process, and user experience.
- Work with Product, UI/UX, and Technology teams to implement website improvements.

Customer Acquisition & Growth
- Collaborate with the Performance Marketing team to drive profitable customer acquisition. •
- Monitor CAC, ROAS, MER, LTV, and customer retention metrics.
- Develop strategies to increase repeat purchases and subscription programs.
- Scale revenue through campaigns, offers, and new customer acquisition initiatives.

CRM & Customer Retention
- Lead CRM strategy across Email, SMS, WhatsApp, and Loyalty Programs.
- Improve customer retention, repeat purchase rate, and customer engagement.
- Develop life cycle marketing campaigns and personalized communication strategies.

Merchandising & Product Strategy
- Plan product launches, bundles, offers,

📌 HeadC (Direct-to-Consumer) (Pune)
🏢 YMI Ghar Soaps
📍 Pune