The candidate should have strong understanding of consumer marketing and will be responsible for deploying the products message through effective use of creative, communication strategies and mass advertising plans (TV, Print, Digital, Mobile, Social and OOH). You will drive brand awareness, engagement and demand for the app (brand and content). The position will work closely with the DIRT, Creative, Social media, PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels. A solid marketer who has experience in online and offline channels, has hands on experience in collaborating with internal stakeholders, developing insightful creative briefs and executing multi-channel ad campaigns.

Responsibilities:
- Drive mass marketing creative for key content launches across TV, print, radio, OOH across

India.
- Passionate about content marketing and innovative in approach.
- Ability to objectively manage content portfolio from a PL and ROI stand point.
- Work cross-functionally with leadership to guide and support the development of Mass





advertising plans to support content launches and achieve business goals.
- Work closely with the content, research team and local business leaders to create the

strategy for viewers and collaborate with business leaders to translate findings into Mass

marketing plans and programs.
- Cross functionally adept within the organization and the marketing team to liaise with

Business, Retail, Media and Finance teams to develop the annual advertising budgets and

plans.
- Develop compelling, relevant strategic input docs and creative, PR, social media briefs and

alliances.
- Define and operate within ad production and media budgets needed to support offline and

online Mass advertising plans. Manage the production process of advertising creative,

through both internal and external agencies.

External Skills And Expertise

Experience Skills:
- 5+ years experience in Entertainment/ content marketi

📌 Manager - Marketing (Kannada) (Bengaluru)
🏢 Zee Entertainment Enterprises
📍 Bengaluru