19 Aug
|
quicken software development
|
Bengaluru
19 Aug
quicken software development
Bengaluru
Job Summary
We are seeking a Senior Technical Architect - Web Data & Analytics with expertise in Google web data tools, web data architecture, and JavaScript-based tracking. This role involves providing strategic guidance, technical direction, and actionable insights to drive business decisions. The ideal candidate excels in data implementation best practices, collaborates effectively across teams in a global setting, and possesses strong communication and execution skills.
Responsibilities
- Technical Lead for the Web Data & Analytics team, ensuring best practices in data collection, governance, implementation, tracking, and reporting.
- Collaborate with stakeholders, including Web Development, Data Science, and Marketing Leadership, to understand analytics needs.
- Define and implement a scalable web data architecture for efficient tracking, tagging, and data collection across analytics and marketing platforms.
- Provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and JavaScript-based tracking solutions.
- Develop and enhance a scalable data layer to facilitate standardized and efficient data transmission across platforms.
- Track and analyze user journeys and purchase funnels, monitor key performance indicators (KPIs), and deliver insights on user behavior and site performance.
- Continuously improve dashboards and data visualizations using Google Data Studio, Tableau, or other BI tools.
- Interpret data trends and provide actionable insights to enable data-driven decision-making.
- Manage analytics projects and ensure timely execution of strategic initiatives.
- Stay up-to-date with the latest web analytics trends, privacy regulations (GDPR, CCPA), industry standards, and best practices.
- Ensure data integrity, accuracy, and consistency across all analytics platforms and reporting tools.
- Identify and address gaps in data collection, recommending enhancements to improve data quality and insights.
- Provide technical guidance an
📌 Senior Technical Architect (Bengaluru)
🏢 quicken software development
📍 Bengaluru