Performance & Digital Growth Manager

Department: Marketing | Experience: 4-6 Years | Employment Type: Full time
Agency Experience: Preferred

About the Role
We're looking for a hands-on digital marketing professional to independently manage our SEO, paid advertising, social media, website and lead generation. You'll plan and run digital campaigns, improve our visibility on Google and AI search tools like ChatGPT and Gemini, and turn that visibility into qualified leads and business growth.

Key Responsibilities

*Strategy & Campaign Planning*
- Plan and execute monthly/quarterly digital marketing strategies and campaigns aligned to lead generation and business goals
- Build the content plan and monthly content calendar, working with the content, design and video teams (you won't be writing content yourself)

*Search Visibility SEO, AEO, GEO*
- Manage SEO (Search Engine Optimization) and Technical SEO, including keyword, competitor and content-gap research
- Improve organic search rankings, website traffic and qualified leads through ongoing optimization




- Manage AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to improve visibility on AI search tools such as ChatGPT, Gemini, Perplexity and Copilot, alongside Google
- Plan digital PR and backlink activities to build online authority

*Paid Advertising & Lead Generation*
- Plan, run and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube and WhatsApp
- Manage campaign budgets, targeting, keywords, creatives, landing pages and conversion tracking
- Run WhatsApp marketing campaigns for lead generation, follow-ups and promotions, including audience segmentation and performance tracking
- Track and improve key campaign metrics: CPC, CTR, CPL, CPA, Conversion Rate and ROAS

*Social Media*
- Develop and manage social media strategy across LinkedIn, Facebook, Instagram and YouTube

*Website Management*
- Handle day-to-day website updates — pages, banners, forms, landi

📌 Performance & Digital Growth Manager (New Delhi)
🏢 Innovative Financial Advisors
📍 New Delhi