The General Manager of Sales & Marketing drives market share, revenue, and profitability growth across all paper product segments (e.g., packaging board, printing/writing, or specialty papers). This leadership role aligns sales strategies with mill production capabilities, manages key corporate accounts, and builds high-performing regional teams to meet expanding domestic and international market demands.
Role & responsibilities
Key Responsibilities
1. Strategic Planning & Business Growth
- Market Strategy: Design and execute commercial strategies to boost market share in targeted paper segments.
- Portfolio Optimization: Align the sales mix (commodity vs. specialty grades) to maximize mill margin returns.
- Target Setting: Establish and track annual sales budgets, volume targets, and price-volume growth models.
2. Sales & Account Management
- B2B Client Relationships: Secure and manage long-term contracts with major packaging firms, publishers, and distributors.
- Pipeline Management:
Monitor regional sales pipelines and demand forecasts to ensure consistent sales flow.
- Contract Negotiations: Lead high-value contract negotiations, credit terms, and annual pricing agreements.
3. Marketing & Brand Positioning
- Sustainability Branding: Market eco-friendly initiatives, including FSC-certified, recycled, and low-carbon footprint product lines.
- Competitive Intelligence: Track pulp market fluctuations, chemical costs, and competitor pricing to pivot market strategies.
- Product Launches: Lead go-to-market strategies for recent paper grades and value-added product developments.
4. Operations & Supply Chain Collaboration
- Production Alignment: Partner with Mill Operations and Supply Chain to match client demand with production schedules.
- Inventory Control: Monitor finished goods inventory levels to balance stock availability with minimal working capital.
- Quality Feedback: Channel client technical feedback back to R&D; and QA teams to refine product