We are seeking an experienced Digital Marketing & Growth Manager to lead our digital growth initiatives, website modernization programs, lead generation efforts, SEO strategy, brand positioning, and marketing analytics.
This role will be responsible for overseeing the growth and performance of our multiple brands and websites, as well as leading a marketing team.
The ideal candidate combines strategic thinking with hands-on execution and has experience driving measurable growth through SEO, content marketing, website optimization, digital campaigns, marketing automation, and analytics.
This is a hands-on leadership role. The selected candidate must be comfortable creating strategy, reviewing execution, analyzing performance, and directly contributing to website, SEO, content, and campaign initiatives.
PRIMARY RESPONSIBILITIES
Digital Marketing Strategy
- Develop annual marketing strategy and roadmap.
- Develop quarterly growth plans.
- Establish marketing KPIs and dashboards.
- Align marketing initiatives with company growth objectives.
Website Ownership & Modernization
Lead and oversee:
- Website redesign projects
- UX/UI improvements
- Conversion optimization
- Landing page development
- Website performance improvements
- Mobile optimization
- Technical SEO initiatives
- Ensure continuous enhancement of the companys websites, digital presence, user experience, and conversion paths across multiple brands.