Role summary
- The Area Sales Manager (ASM) is responsible for overall business performance in the assigned area for the companys in vitro diagnostics portfolio.
- The role includes business planning, team leadership, key account management, distributor management and ownership of both reagent-led and instrument-led business.
- The ASM is accountable for individual targets as well as overall team targets.
- Business planning and target management
- Prepare area-level sales plans aligned with company objectives.
- Break down area targets into actionable plans for distributors and sales executives.
- Plan growth across reagents, consumables and all IVD instruments.
- Identify priority markets, customer segments and growth opportunities.
- Monitor performance and implement corrective actions when required.
- Drive competitor conversion and replacement opportunities.
- Team leadership and development
- Plan manpower requirements and participate in hiring of sales executives.
- Ensure proper induction and field training of current team members.




- Allocate territories and define clear performance expectations.
- Conduct regular performance reviews and joint field visits.
- Coach the team in technical selling and key account handling.
- Address underperformance and support capability development.
- Provide structured inputs for performance appraisals and incentives.

Key account management
- Identify and prioritize strategic and high-value accounts.
- Develop account-wise growth plans for major laboratories and hospital chains.
- Personally manage and grow business with key accounts.
- Drive instrument placements and reagent growth within major accounts.
- Lead negotiations and manage commercial closures.
- Ensure retention and prevent competitor penetration.
- Conduct periodic business reviews with key customers.

Instrument business management
- Own sales and placements of all IVD instruments in the assigned area.
- Drive business across clinical chemistry analysers, rapid t

📌 Area Sales Manager(ASM) (Bengaluru)
🏢 Reckon Diagnostics
📍 Bengaluru