Digital Marketing Executive

Institute: RIG Institute of Hospitality & Management

Location: Greater Noida, Uttar Pradesh

Employment Type: Full time

Department: Digital Marketing

Experience: Minimum 6 months

Qualification: Graduate with a relevant qualification/certification in Digital Marketing

Job Summary

RIG Institute of Hospitality & Management is looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for the institute. The candidate will be responsible for strengthening our online presence, creating engaging content, managing social media platforms, and supporting lead generation and admissions-related marketing activities.

Key Responsibilities
- Manage and maintain the institute's social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
- Develop and execute digital marketing strategies to increase brand awareness and student engagement.
- Create, curate, and schedule engaging content including posts, reels, stories, videos, and promotional creatives.




- Plan and manage social media content calendars.
- Monitor social media performance, engagement, reach, and audience growth.
- Assist in running and monitoring Google Ads and Meta Ads campaigns.
- Support lead generation campaigns for student admissions and promotional activities.
- Coordinate with the admissions and management teams for marketing campaigns and lead follow-ups.
- Conduct basic keyword research, SEO activities, and website content optimization.
- Track digital marketing campaigns and prepare performance reports using relevant analytics tools.
- Monitor current digital marketing trends, competitor activities, and industry developments.
- Coordinate with graphic designers, photographers, videographers, and other team members for marketing content.
- Maintain consistency in the institute's brand identity across digital platforms.

Eligibility & Qualifications
- Graduate in any discipline.
- Relevant qualifi

📌 Digital Marketing Executive (Greater Noida)
🏢 RIG group of Institutions
📍 Greater Noida