What youll own
- Plan, execute, and optimise digital marketing campaigns across multiple channels.
- Develop lead generation strategies to support business growth.
- Execute and monitor paid campaigns across Google Ads and Meta platforms.
- Manage email marketing and SMS marketing campaigns.
- Support website marketing initiatives and landing page optimisation.
- Work closely with the SEO team to improve website visibility and organic performance.
- Coordinate with content creators and designers to develop campaign assets.
- Monitor campaign performance and prepare detailed reports using analytics tools.
- Analyse campaign data and recommend improvements to maximise performance and return on investment.
- Stay updated with emerging digital marketing trends, platform updates, and AI tools.
- Ensure all digital marketing activities align with client objectives and brand guidelines.

Green flags
- Hands-on experience managing digital marketing campaigns
- Understands how different digital marketing channels work together
- Experience with Google Ads and Meta Ads Manager




- Understands lead generation and conversion optimisation
- Enjoys analysing campaign performance and making data-driven decisions
- Can work with content creators, designers, SEO teams, and clients
- Stays updated with digital marketing trends and AI tools

Red flags
- Only understands one digital marketing channel
- Uncomfortable working with campaign data and performance reports
- Executes campaigns without understanding the client objective
- Struggles to manage multiple projects and deadlines
- Doesnt use performance insights to improve campaigns
- Not interested in learning recent platforms and technologies

Tools you should know
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Search Console
- Looker Studio
- Google Tag Manager
- Mailchimp or similar email marketing platforms
- ChatGPT, Claude, Perplexity, or similar AI tools

You are a fit if you think like this
- Think Strategical

📌 Digital Marketing Executive (Pune)
🏢 OneZeroEight
📍 Pune