We are looking for an SEO-focused Content Strategist to lead the creation and optimization of high-quality, long-form content for Miles Education. The primary focus will be driving organic traffic, improving search rankings, building topical authority, and generating qualified leads through content.

Key Responsibilities

* Develop and execute an SEO-driven content strategy aligned with business goals.
* Own long-form content including blogs, pillar pages, guides, landing pages, and educational resources.
* Conduct keyword research, competitor analysis, search intent, and content gap analysis.
* Create SEO-focused content briefs and ensure content follows best practices for on-page SEO, internal linking, metadata, and content structure.
* Write, edit, optimize, and refresh existing content to improve organic performance.
* Build topic clusters and pillar content to strengthen topical authority.
* Track keyword rankings, organic traffic, CTR, engagement, and conversions using tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.




* Stay updated on Google algorithm changes, SEO trends, and AI search developments.
* Collaborate with social media, creative, and marketing teams to repurpose long-form content into social posts, YouTube videos, newsletters, and other formats.
* Manage the content calendar and ensure timely publishing.

Requirements

* 4–6 years of experience in SEO content, content strategy, or content marketing.
* Strong experience creating and optimizing long-form SEO content.
* Excellent understanding of keyword research, search intent, on-page SEO, internal linking, and content clusters.
* Excellent research, writing, editing, and communication skills.
* Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.
* Robust analytical mindset with the ability to use data to improve content performance.
* Ability to simplify complex topics into engaging and authoritative content.

Good to Hav

📌 Content Strategist (Bengaluru)
🏢 Miles Education Private
📍 Bengaluru