Social Media Specialist

About Alphax

Alphax is a strategy and communication agency working across brand, digital, content, and creative. We’re building a strong in-house team that can think strategically, create compelling content, and execute quickly for our clients.

We’re looking for a Social Media Specialist who understands how brands perform on social platforms and can translate strategy into content people actually want to watch, read, save, and share.

The Role

As a Social Media Specialist, you’ll work closely with our co-founder, account, design, and video teams to manage social media for multiple clients.

This is a hands-on role. You’ll be expected to think about the idea, platform, content format, execution, publishing, and performance, not simply manage a content calendar.

What You’ll Do

- Develop social media content ideas based on brand strategy, audience behaviour, trends, and cultural moments.
- Build monthly content calendars and platform-specific content plans.
- Write strong social copy, captions, hooks, headlines, and CTAs.
- Create briefs for graphic designers, motion designers, and video editors.
- Work closely with the creative team to turn ideas into Reels, carousels, static posts, stories, and other formats.
- Manage social media publishing and ensure content goes live accurately and on time.
- Stay on top of platform trends, formats, memes, conversations, and emerging creator behaviour.
- Monitor content performance and identify what is working and what isn’t.
- Prepare monthly performance reports with actionable insights.
- Use analytics to recommend improvements to content strategy.




- Support influencer and creator collaborations where required.
- Participate in client discussions and present content ideas when required.
- Manage multiple brands and timelines simultaneously.

What We’re Looking For

- 2–5 years of experience in social media, content, or digital marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Excellent copywriting and communication skills.
- Strong understanding of Reels and short-form video content.
- Good understanding of social media analytics and reporting.
- Ability to translate a strategy into an actionable content plan.
- Strong cultural and internet awareness.
- Ability to identify trends early and understand whether they’re relevant for a brand.
- Experience working with designers, video editors, creators, and account teams.
- Strong attention to detail and ownership of deadlines.

You’ll Be a Great Fit If You

- Think beyond “posting content” and understand why something should exist on social.
- Can come up with an idea and explain why it will work.
- Have strong opinions about content but are open to feedback.
- Are comfortable working across multiple clients and categories.
- Can work independently without needing every task to be defined for you.
- Enjoy working in a small, team-oriented team.




- Are curious about AI and use it intelligently to improve research, ideation, production, and efficiency.
- Can balance creativity with commercial thinking.

What This Role Is Not

This isn’t a role where you’ll simply receive a calendar, schedule posts, and prepare reports.

We’re looking for someone who can think, create, execute, analyse, and improve.

Our Team Structure

You’ll work closely with

Strategy & Accounts → Social Media Specialist → Graphic Designers + Motion/Video Team

You’ll be expected to brief the creative team clearly and collaborate with them rather than simply passing on client requirements.

Success in Your First 90 Days

- Take ownership of assigned client social accounts.
- Build strong, insight-led content calendars.
- Improve the quality and consistency of social content.
- Establish a strong working rhythm with the design and video teams.
- Identify opportunities to improve content performance.
- Build trust with both the internal team and clients.

Experience

2–5 years in social media, content marketing, digital marketing, or an agency environment.

Agency experience is preferred, but strong brand-side candidates with excellent social thinking are welcome.

Location

Mumbai

Employment Type

Full-time, in-office/hybrid depending on team requirements.

Application

Please share your CV along with:

- Portfolio or examples of social media accounts you’ve managed
- 2–3 pieces of work you’re particularly proud of
- A brief note on one social campaign you think was particularly effective and why

📌 Social Media Marketing Specialist (Mumbai)
🏢 AlphaX Communications
📍 Mumbai