Location: Mumbai

Employment Type: Full-Time

Experience: 2–4 years

Department: Marketing & Brand

Reports To: Marketing / Growth Leadership

About the RoleWe are looking for a Social Media & Content Manager to manage and grow the social media presence of three distinct brands within the ISIM Group:

- Indian School of Image Management (ISIM) – Education & Skilled Training
- The Image Products – E-commerce
- Sonia Dewan – Personal Brand & Content Creator

This is not a traditional social media posting role. We are looking for someone who understands content, platforms, audiences and digital culture and can turn ideas into engaging social media content that builds brands and drives measurable business outcomes.

The ideal candidate should be equally comfortable planning a content calendar, writing a strong reel hook, coordinating content production, publishing posts, engaging with communities and analysing what is working.

Your Key ResponsibilityYou will own the day-to-day social media management and content execution for all three brands, while adapting the content strategy and communication style to suit each brand.

- Sonia Dewan – Founder Personal Brand & Creator Build Sonia's presence as a leading voice in Image Management, Personal Branding, Professional Presence and Soft Skills.

- Develop and execute Sonia's social media content calendar.
- Convert Sonia's expertise, opinions and experiences into engaging social content.
- Identify opportunities for Reels, short-form videos, carousels, stories and thought-leadership content.
- Develop strong hooks, captions and content concepts.
- Stay updated with relevant social media trends and identify which trends can authentically fit Sonia's personal brand.
- Coordinate with the video/content team for shooting and production.
- Build community through comments, conversations, DMs and audience engagement.
- Track content performance and continuously improve the content strategy.




- Help grow Sonia from an expert-led brand into a strong creator-led personal brand.

- ISIM – Education & Professional TrainingBuild ISIM's social media presence as a leading institution for Image Management, Soft Skills and Professional Development.

- Plan and execute content across Instagram, LinkedIn and other relevant platforms.
- Create content around courses, workshops, faculty, students, alumni, events and industry insights.
- Develop educational and value-driven content that establishes ISIM's authority.
- Create content that supports course awareness, enquiries and enrolments.
- Repurpose long-form content, webinars, workshops and training material into social media assets.
- Manage student/community engagement and respond appropriately to comments and messages.
- Coordinate with the academic, marketing and production teams to ensure regular content flow.

3. The Image Products – E-commerceBuild awareness and drive discovery and sales for The Image Products through social media.

- Create and manage product-focused content.
- Develop Reels, product demonstrations, carousels, educational content and promotional campaigns.
- Find creative ways to demonstrate how products are used by image consultants, trainers and professionals.
- Work with the performance marketing team to support campaigns and product launches.
- Identify opportunities for UGC, testimonials, creator collaborations and social commerce.
- Monitor engagement, traffic and conversion-related metrics.

Content Management & ExecutionAcross all three brands,



you will:
- Maintain and execute monthly/weekly content calendars.
- Write captions, hooks, headlines and basic social copy.
- Coordinate with designers, video editors, photographers and other internal teams.
- Ensure content is published consistently and on schedule.
- Adapt content for different platforms rather than simply cross-posting.
- Monitor trends, formats, sounds and emerging content opportunities.
- Conduct competitor and industry research.
- Track performance and prepare regular social media reports.
- Recommend improvements based on data and audience behaviour.

What We Are Looking ForMust Have
- 2–4 years of experience in social media management/content marketing.
- Strong understanding of Instagram and LinkedIn; knowledge of YouTube Shorts is an advantage.
- Strong understanding of Reels/short-form video content.
- Excellent writing and communication skills.
- Ability to create strong hooks, captions and content concepts.
- Good understanding of social media algorithms, trends and audience behaviour.
- Experience managing content calendars and publishing workflows.
- Ability to read social media analytics and derive actionable insights.
- Strong organisational skills and ability to manage multiple brands simultaneously.
- Good aesthetic sense and understanding of visual communication.

We Would Especially Value
- Experience managing a personal brand or creator account.
- Experience in education, e-commerce, fashion, lifestyle, beauty, professional services or consulting.
- Experience with Instagram Reels and creator-led content.
- Basic knowledge of Canva and/or other content creation tools.
- Experience with social media scheduling and analytics platforms.
- Ability to shoot simple smartphone content when required.
- Understanding of performance marketing and how organic content supports paid campaigns.

📌 Social Media Manager (Mumbai)
🏢 Indian School of Image Management
📍 Mumbai