About EKKE

EKKE is a curated platform for India’s most exciting homegrown fashion, lifestyle and design brands.

We are building a new kind of retail platform that brings together emerging brands, culture, design and contemporary Indian expression in one destination.

As we scale, we are looking for a Social Media & Marketing Manager to shape how EKKE looks, sounds and behaves across digital platforms.

This is not a role for someone who simply posts content.

We are looking for someone who understands brands, culture, fashion, content and digital marketing and can translate that into ideas, campaigns and measurable growth.

- The Role

You will own EKKE’s day-to-day social media and play a key role in its digital marketing function. From building the content strategy and calendar to conceptualising campaigns, working with creators, coordinating shoots, managing agencies and analysing performance — you will help make EKKE culturally relevant, visually distinctive and commercially effective.

You will work closely with the founders, creative team, merchandising team, PR partners and external agencies.

What You’ll Do

? Social & Content Strategy

· Own EKKE’s social media strategy across Instagram and other relevant platforms.

· Build monthly and campaign content calendars.

· Identify trends, formats and content opportunities relevant to EKKE’s audience.

· Develop a distinct social voice and visual language.

· Continuously test and evolve content formats.

? Content & Creative

· Conceptualise Reels, static posts, carousels, stories and campaigns.

· Write transparent creative briefs for designers, photographers, videographers and agencies.

· Plan and coordinate shoots and content production.

· Turn products, brands, founders, designers and culture into compelling stories.

· Ensure all communication aligns with EKKE’s positioning.





? Campaigns & Brand Building

· Execute campaigns for launches, edits, collaborations, events and key initiatives.

· Work with founders and the creative team on larger brand moments.

· Extend ideas across PR, influencer marketing, website, email and other channels.

· Strengthen EKKE’s cultural relevance and community.

? Influencer & Creator Marketing

· Identify creators aligned with EKKE’s aesthetic and audience.

· Build and manage creator collaborations and campaigns.

· Handle briefs, communication, deliverables and timelines.

· Develop a strong network of relevant fashion and culture creators.

? Digital Marketing

· Collaborate with performance marketing teams/agencies to align paid and organic efforts.

· Understand how content drives traffic, acquisition and sales.

· Analyse performance and apply insights to improve outcomes.

· Support CRM, email, WhatsApp and other digital initiatives where needed.

? Agency & Partner Management

· Work with creative, PR, performance and other external partners.

· Brief and manage agencies effectively.

· Review output to ensure quality and brand alignment.

· Track timelines and ensure smooth execution.

? Analytics & Growth

· Track key metrics including reach, engagement, views, followers, traffic and conversions.

· Focus on what drives growth, not just vanity metrics.

· Prepare performance reports with actionable insights.





· Use data and creative judgment to refine strategy.

We are looking for someone who:

· Is obsessed with culture, fashion, design and the internet.

· Is a strong content thinker who spots ideas early.

· Is comfortable balancing creative thinking and data.

· Understands what makes a premium brand feel premium.

· Is a strong writer with sharp storytelling instincts.

· Is highly organised and able to manage multiple projects.

· Is comfortable in a fast-moving, entrepreneurial environment.

· Is hands-on and execution-focused.

· Is curious about creators, platforms and digital behaviour.

· Is opinionated about brands and confident sharing ideas.

Experience (Must Have)

· 3+ years of experience in social media, digital marketing, content or brand marketing.

· Strong experience managing Instagram and social-first content.

· Experience building content and campaign strategies.

· Strong understanding of digital marketing and analytics.

Preferred

· Experience in fashion, luxury, lifestyle, beauty, jewellery, hospitality or premium retail.

· Background in a creative or digital agency.

· Experience working across multiple brands.

· Exposure to influencer marketing.

· Experience with Meta Ads and performance teams.

· Strong portfolio of campaigns and social media work.

Why EKKE?

You won’t be maintaining an existing social presence — you’ll be helping define it.

This is an opportunity to shape a brand from an early stage and influence how it grows.

You’ll work directly with the founders, have real creative ownership, and help build one of India’s next homegrown fashion and lifestyle platforms.

· If you think in ideas, understand brands and know how to make people care — we’d like to meet you.

For more details, please contact 70960 23230.

📌 Social Media Manager (Mumbai)
🏢 EKKE
📍 Mumbai