Shopify ManagerCompany: Nutristar

Function: Ecommerce / Technology / Growth

Experience: 3–6 years

Location: Delhi NCR / On-site

Employment Type: Full-time

About the RoleWe are looking for a hands-on Shopify Manager who can own the Nutristar Shopify store end-to-end — from development and coding to merchandising, app management, campaigns, CRO, analytics and growth.

This is not a traditional Shopify operations role. We need someone who understands how a Shopify store is built, how it converts, and how to continuously improve it.

You should be comfortable getting into the code when required, configuring and integrating apps, launching campaigns, analysing customer behaviour, improving CTR/CVR, managing merchandising and working closely with marketing and technology teams.

Key Responsibilities1.

Shopify

Development &

• Store Management

- Own the overall Shopify storefront and continuously improve its functionality, speed and user experience.
- Work with Liquid, HTML, CSS, JavaScript and Shopify APIs to develop and customise the store.
- Develop and modify Shopify themes, sections, landing pages, components and custom features.
- Manage Shopify 2.0 theme architecture, metafields, metaobjects, templates and dynamic content.
- Troubleshoot technical issues, broken functionality, tracking issues and third-party integrations.
- Coordinate with external developers/agencies when larger development requirements arise.
- Ensure the website remains stable, scalable, mobile-friendly and conversion-focused.

2.

Shopify

Apps &

• Integrations
- Evaluate, install, configure and manage Shopify apps based on business requirements.
- Manage integrations for:
- CRM
- Payments
- Loyalty & rewards
- Reviews
- Upselling/cross-selling
- Search & filters
- Analytics
- Marketing automation
- Shipping
- Product feeds
- Customer engagement
- Regularly audit installed apps and remove unnecessary apps/scripts affecting website speed.
- Manage APIs, webhooks and app integrations wherever required.
- Identify automation opportunities using Shopify Flow and other Shopify automation tools.

3.

Ecommerce

Merchandising
- Own product merchandising across the website.
- Manage:
- Collections
- Product positioning
- Search results
- Product rankings
- Homepage merchandising
- Category pages
- Product recommendations
- Cross-sells & upsells
- Offers and promotional placements
- Analyse product performance and identify opportunities to improve visibility and sales.
- Ensure products, pricing, inventory, images, descriptions, badges and promotional information are accurate.
- Build merchandising strategies around customer intent, seasonality, campaigns and product margins.

4. Campaign & • Landing Page Execution




- Independently execute website requirements for sales, promotions and marketing campaigns.
- Create and manage campaign landing pages, collection pages, banners, promotional modules and offer communication.
- Ensure every campaign is correctly implemented across desktop and mobile.
- Work with the marketing team to translate campaign briefs into high-converting website experiences.
- Build campaign-specific merchandising and product journeys.

5. CRO & • Website Optimisation
- Take ownership of improving CTR, conversion rate, AOV, revenue per session and overall ecommerce performance.
- Analyse the complete customer funnel:
- Traffic → Landing Page → Collection → Product Page → Cart → Checkout → Purchase
- Identify friction points and implement solutions.
- Conduct and manage A/B tests for:
- Homepage
- Product pages
- Collection pages
- CTAs
- Banners
- Pricing/offer communication
- Cart
- Upsells
- Navigation
- Search
- Continuously improve website UX based on data rather than assumptions.

6. Analytics & • Performance
- Track and analyse:
- CTR
- CVR
- Bounce rate
- Add-to-cart rate
- Checkout initiation
- Cart abandonment
- AOV
- Revenue/session
- Product-level performance
- Collection performance
- Customer behaviour
- Use GA4, Google Search Console, Shopify Analytics and other analytics tools to identify growth opportunities.
- Create regular website performance reports and actionable insights.
- Connect marketing campaign performance with onsite behaviour and conversions.

7. SEO & • Website Health
- Work closely with the SEO team to maintain and improve organic performance.
- Manage Shopify SEO fundamentals including:
- Meta titles/descriptions
- URLs
- Canonicals
- Structured data
- Internal linking
- Collection architecture
- Redirects
- Indexation
- Identify technical SEO issues affecting rankings or crawling.
- Monitor broken links, redirects, duplicate content and indexing issues.
- Ensure website changes do not negatively impact SEO.

8.

Product

Catalogue &

• Data
- Maintain a clean and scalable Shopify catalogue.
- Manage product data, variants, attributes, collections, tags, metafields and product taxonomy.
- Build processes for bulk catalogue updates using Excel/Google Sheets, CSV, Shopify tools or APIs.
- Ensure catalogue changes are accurately reflected across website, feeds and marketing channels.

9.



Growth & • Ecommerce Strategy
- Continuously identify opportunities to grow Shopify revenue.
- Analyse competitors and leading D2C/ecommerce stores for new ideas.
- Recommend new Shopify features, apps, integrations and technologies.
- Identify opportunities for:
- Higher conversion
- Higher AOV
- Better retention
- Better merchandising
- Better customer experience
- Better campaign performance
- Work closely with Performance Marketing, CRM, Creative, Operations and Management to drive overall ecommerce growth.

Required SkillsMust Have:

- Strong hands-on Shopify experience.
- Good understanding of Liquid, HTML, CSS and JavaScript.
- Experience with Shopify 2.0 and theme customisation.
- Understanding of Shopify APIs and third-party integrations.
- Experience managing Shopify apps and integrations.
- Strong understanding of ecommerce merchandising.
- Strong understanding of CRO and ecommerce funnels.
- Experience with GA4 and Shopify Analytics.
- Strong Excel/Google Sheets skills.
- Ability to independently troubleshoot website issues.
- Strong commercial understanding of ecommerce metrics.

Good to Have:

- Shopify Plus experience.
- Shopify Flow.
- Google Merchant Center.
- Google Search Console.
- A/B testing tools.
- Basic understanding of React/Node.js.
- Experience with CRM integrations and marketing automation.
- Experience in D2C, supplements, health & fitness or marketplace businesses.

Ideal CandidateWe are looking for someone who is:
- Technical enough to code
- Analytical enough to understand data
- Commercial enough to understand revenue
- Creative enough to improve UX and merchandising
- Fast enough to execute campaigns
- Curious enough to continuously experiment

You should not need to depend on a developer for every small Shopify change. If you see a problem on the website, your first thought should be: “How do I fix this?”

If you see a page with poor conversion, your next thought should be: “Why isn't this converting, and what can we test?”

KPIsThe role will be measured on:

- Shopify revenue growth
- Conversion Rate
- CTR
- Add-to-Cart Rate
- AOV
- Revenue per session
- Product & collection performance
- Campaign landing page performance
- Website speed & technical health
- CRO / A/B testing improvements
- Merchandising effectiveness
- Successful implementation of new features and integrations

Why Join Nutristar?You will have end-to-end ownership of one of Nutristar's most important growth channels. This is an chance to build and scale a high-volume Shopify ecommerce ecosystem rather than simply manage product uploads or routine Shopify operations.

If you can code, understand ecommerce and think about growth — we want to hear from you.

📌 Shopify Manager (Delhi)
🏢 Nutristar
📍 Delhi