About The Role

We're looking for a data-driven SEO Specialist to help scale our organic growth and increase qualified pipeline. You'll own end-to-end SEO initiatives—from technical and on-page optimization to authority building, digital PR, and high-converting landing page strategy.

This role is ideal for someone who understands that modern SEO goes beyond rankings. You'll work closely with content, design, development, and demand generation teams to improve search visibility, strengthen brand authority, and drive enterprise leads.

Key Responsibilities

Search Engine Optimization

- Ideate and build SEO-driven website page strategies focused on improving traffic, search visibility and conversions.
- Create design briefs, content for new product, solution, comparison, industry, and landing pages.
- Conduct keyword research, competitor analysis, and content gap analysis to identify new growth opportunities.
- Perform on-page optimization across product pages, landing pages, blogs, and resource content.
- Monitor technical SEO health, including crawlability, indexing, Core Web Vitals, structured data, redirects, and site architecture.
- Track SEO performance using Google Search Console, Google Analytics 4, Ahrefs, Semrush, or similar tools, and recommend data-backed improvements.
- Collaborate with design and development teams to execute optimized, high-converting pages while maintaining SEO best practices.
- Continuously audit existing pages and recommend UX, content, and conversion improvements.

Outreach, Digital PR &

- Authority Building

- Execute outreach campaigns for:
- Listicle and software comparison website inclusions
- Sponsored articles and advertorials
- Organic guest posts and contributed articles
- Product reviews and editorial mentions
- Identify backlink opportunities and manage link-building campaigns aligned with SEO goals.
- Track domain authority growth, referring domains, and backlink quality.

Software Listing &





- Lead Generation Research

- Research and identify high-performing software listing sites, directories, review platforms, and industry portals for lead generation.
- Evaluate Pay Per Click (PPC), Pay Per Lead (PPL), sponsored listing, and premium listing opportunities across software marketplaces.
- Analyze expected ROI, lead quality, pricing models, and competitive presence before recommending investments.

Analytics &

- Performance

- Monitor organic traffic, keyword movements, conversions, backlinks, and technical SEO metrics.
- Prepare monthly performance reports with actionable insights and recommendations.
- Stay updated on Google algorithm updates, AI search trends, and evolving SEO best practices.

Requirements

- 2-5 years of hands-on experience in SEO, in B2B SaaS or technology companies.
- Robust understanding of technical SEO, on-page optimization, and off-page SEO.
- Experience conducting outreach campaigns for guest posts, sponsored content, and backlink acquisition.
- Familiarity with software review/listing platforms and digital PR strategies.
- Experience working with Google Analytics 4, Google Search Console, Ahrefs, Semrush, Screaming Frog, and similar SEO tools.
- Experience with platforms such as WordPress, Hubspot or other CRM and CMS platforms.
- Knowledge of Core Web Vitals, schema markup, indexing, and website performance optimization.
- Excellent communication and project management skills with experience collaborating across content, design, and development teams.

Benefits &

- Perks

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- Flexible Work Environment - Enjoy the flexibility to work from home while collaborating with a high-performing team.
- ? 30+ Annual Leaves - We believe time off is essential for doing your best work.
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- Learning &
- Development Budget - Dedicated annual budget for courses, certifications, conferences, and upskilling to help you grow your career.
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- Health Insurance - Medical insurance coverage to support your well-being and peace of mind.

📌 SEO Specialist (Kochi)
🏢 Zappyhire
📍 Kochi