Senior Web Analytics & Insights Consultant

Experience

10 – 16+ years in Web/Digital Analytics, Marketing Analytics, or Analytics Consulting, with strong stakeholder-facing experience.

Role Summary

We are looking for a Senior Web Analytics & Insights Consultant who can independently partner with business stakeholders, translate business questions into analytical requirements, and deliver actionable insights.

The client primarily uses proprietary/in-house analytics tools, so expertise in a specific web analytics platform is not mandatory. The candidate should instead have a strong understanding of web analytics concepts, digital measurement, user behavior, SQL, data visualization, and insight generation.

This is a senior, consultative role requiring strong communication, executive presence, and the ability to act as the bridge between business stakeholders and technical/data teams.

Key Responsibilities

- Lead discussions with senior business, marketing, product, web, and analytics stakeholders.
- Gather requirements and translate ambiguous business questions into structured analytical approaches.
- Analyze web and digital behavior including traffic, engagement, funnels, conversions, user journeys, segmentation, acquisition, drop-offs, and content/page performance.
- Use SQL and query-building tools to extract, join, validate, and analyze large datasets.
- Connect web data with marketing, customer, product, CRM, and operational datasets to develop end-to-end insights.
- Perform exploratory analysis, root-cause analysis, trend analysis, and deep dives to answer what happened, why it happened, and what actions should be taken.
- Build and enhance Tableau dashboards and visualizations for business decision-making.




- Present findings and recommendations to senior stakeholders in a clear, consultative manner.
- Work closely with backend analytics/data teams and provide direction on analytical requirements and priorities.
- Proactively identify opportunities for current analyses, measurement improvements, and business insights.

Required Skills
- 10 - 16+ years of relevant analytics experience.
- Strong hands-on SQL skills.
- Strong Tableau experience.
- Experience with Query Builders / self-service analytics tools.
- Deep understanding of Web Analytics / Digital Analytics concepts and terminology.
- Strong experience combining and analyzing multiple data sources.
- Proven experience in insight generation, storytelling, and business recommendations.
- Strong stakeholder management experience, including working with senior leadership.
- Prior experience in analytics consulting, management consulting, client-facing analytics, or an internal consulting/strategy analytics role.
- Strong requirements gathering, problem structuring, and analytical problem-solving skills.
- Comfortable working in environments with custom/proprietary data and analytics platforms.
- Ability to work with US stakeholders during Eastern Time hours.

Preferred Background

Candidates from digital-first, marketplace, technology, e-commerce, mobility, travel, fintech, or high-volume consumer businesses are preferred.

Experience with Google Analytics, Adobe Analytics, Amplitude, Mixpanel, or similar tools is helpful for conceptual grounding, but specific tool expertise is not required.

Recruitment Search Keywords

Web Analytics, Digital Analytics, Digital Insights, Product Analytics, Customer Analytics, Marketing Analytics, Web Insights, Analytics Consultant, Senior Analytics Consultant, Digital Analytics Consultant, Web Analytics Manager

📌 Senior Web Analytics & Insights Consultant (Mumbai)
🏢 eClerx
📍 Mumbai