The Product Marketing Leader is responsible for driving the end-to-end product marketing strategy and execution for RLC and VRF portfolio. This role owns the connection between market needs and product solutions, bridge between customer needs and product management / engineering teams, supporting go-to-market strategies, value propositions, and commercial success.
The role requires ownership of key initiatives, solid cross-functional leadership without direct authority, and the ability to influence stakeholders across Product Management, Engineering, Sales, and Marketing.
Key Responsibilities
Product & Portfolio Development
Drive product concept development for prioritized opportunities, partnering closely with Product Management and Engineering teams.
Work with sales team and key external customers to develop product roadmaps
Influence product roadmap decisions by identifying gaps, customer needs, and differentiation opportunities.
Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
Develop robust business cases including pricing strategy, margin structure, and volume forecasts; collaborate with GES and cross-functional teams through key approval gates.
Make Vs Buy Strategy and Execution
Strategic Assessment: Develop and maintain Make vs. Buy decision frameworks. Align recommendations with business strategy, growth plans, and operating model.
Business Case Development: Including all key parameters like commodity costs, W2W GM etc..
Technology and product specs and feature evaluation.
Risk assessment and sensitivity analysis.
Collaborate with:
Sales team
Product teams
Engineering
Procurement
Finance
Legal and Compliance
Facilitate decision-making forums and executive reviews.
Act as a key interface between sales, product management and engineering teams.
Influence stakeholders and drive alignment across functi