Senior Social Media Analyst –

Position: Senior Social Media Analyst

Experience: Minimum 2 Years

Salary: ₹4 – ₹5 LPA

Department: Digital Marketing / Social Media

Employment Type: Full-Time

About the Role

We are looking for a Senior Social Media Analyst with a minimum of 2 years of professional experience in social media management, digital marketing, content strategy, and social media analytics.

The ideal candidate should have strong knowledge of social media platforms, Meta/Facebook Marketing, social media management tools, content planning, audience analysis, and digital marketing strategies. The candidate should be able to independently develop and execute social media strategies while analyzing performance and identifying opportunities for growth.

Key Responsibilities

Develop and implement effective social media strategies aligned with business and marketing objectives.

Manage and monitor social media platforms including Facebook, Instagram, LinkedIn, YouTube, X, and other relevant platforms.

Plan and manage monthly content calendars and social media campaigns.

Develop content strategies based on target audience, industry trends, and business goals.

Coordinate with content writers, graphic designers, video editors, and marketing teams to execute campaigns.

Manage and optimize Facebook/Meta Marketing and advertising campaigns.

Monitor campaign performance, engagement, reach, leads, conversions, and other important KPIs.

Analyze social media insights and prepare performance reports with actionable recommendations.

Conduct competitor and market research to identify new content and marketing opportunities.

Stay updated with the latest social media trends, algorithms, features, and platform updates.

Identify trending topics, formats, hashtags,



and content opportunities relevant to different brands.

Develop strategies to improve organic reach, engagement, followers, leads, and conversions.

Manage social media communities and ensure timely responses to comments, messages, and audience interactions.

Work closely with the creative team to ensure content follows the brand's tone, visual identity, and marketing objectives.

Use social media management, analytics, scheduling, and reporting tools effectively.

Test different content formats and strategies and analyze their performance.

Present insights and recommendations to senior management/client teams.

Required Skills

Minimum 2 years of professional experience in Social Media Marketing, Social Media Analysis, or Digital Marketing.

Strong understanding of Facebook/Meta Marketing and Meta Business Suite/Ads Manager.

Strong knowledge of Instagram, LinkedIn, YouTube, Facebook, and other major social platforms.

Good understanding of content strategy, content planning, and social media campaigns.

Strong understanding of digital marketing and social media marketing strategies.

Knowledge of social media analytics, insights, reporting, and performance tracking.

Experience with social media management and scheduling tools.

Robust knowledge of audience research and competitor analysis.

Ability to understand social media metrics and convert data into actionable strategies.





Strong communication and presentation skills.

Excellent understanding of current social media trends and content formats.

Creative thinking combined with strong analytical skills.

Preferred Skills

Experience handling multiple brands or clients.

Experience in running and optimizing paid social media campaigns.

Knowledge of Meta Ads, audience targeting, retargeting, and campaign optimization.

Familiarity with tools such as Meta Business Suite, Google Analytics, Canva, scheduling platforms, and social listening tools.

Basic understanding of SEO and how social media supports overall digital marketing.

Experience with content creation, copywriting, and creative briefing.

Ability to work with performance data and prepare professional reports.

Key Performance Areas

Social media growth and engagement

Content performance

Lead generation and conversions

Paid campaign performance

Audience growth and retention

Campaign ROI

Brand visibility and reach

Quality and consistency of content

Reporting and strategic recommendations

What We Offer

Competitive salary based on experience and expertise.

Opportunity to work on multiple brands and diverse marketing campaigns.

Exposure to social media strategy, content marketing, paid advertising, analytics, and digital marketing.

Growth opportunities within the digital marketing team.

Dynamic and creative work environment.

How to Apply

Interested candidates can share their updated resume along with their social media portfolio or examples of campaigns/brands they have managed. Candidates with strong strategic thinking, analytical skills, and hands-on social media experience are encouraged to apply.

📌 Senior Social Media Analyst (Pune)
🏢 Visionary services
📍 Pune