Key Responsibilities
Develop and implement growth strategies focused on increasing inbound sales leads.
Identify and analyze growth opportunities within the market, including emerging trends and competitive landscape.
Collaborate with the marketing team to create and optimize campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
Design and execute A/B tests to improve campaign performance and lead conversion rates.
Track and analyze key performance metrics to assess the effectiveness of growth strategies.
Work closely with the sales team to ensure alignment on lead generation goals and quality.
Manage and optimize the lead funnel to maximize conversion rates.
Conduct market research to understand customer needs and preferences, and use these insights to drive growth initiatives.
Lead cross-functional projects to implement new growth strategies and initiatives.
Stay updated on the latest growth hacking techniques and digital marketing trends.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
Minimum of 3 years of experience in growth marketing or a similar role, preferably in the B2B SaaS or logistics industry.
Proven track record of successfully driving growth and increasing inbound sales leads.
Strong understanding of digital marketing channels and growth hacking techniques.
Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
Excellent analytical and problem-solving skills.
Strong project management skills and ability to lead cross-functional teams.
Exceptional communication and interpersonal skills.
Ability to thrive in a rapid-paced and dynamic environment.
Performance Expectation
Significant increase in the number of inbound sales leads.
Improved conversion rates from lead to customer.
Successful implementation of growth strategies within budget and timelines.
Positive feedback from the sales team on lead quality and volume.
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📌 Manager-Growth (Mumbai)
🏢 Frayto
📍 Mumbai