Company: Straightline Solutions Pvt. Ltd. (Straightline Worldwide)
Location: Kolkata
Experience: 3–4 years of relevant hands-on post-qualification experience on social media marketing
Employment Type: Full time
Qualification: Business Administration (BBA) / Mass Communication & Media or
Post Graduate Diploma in Management (PGDM) with a specialization in Digital Marketing/Media.
About Us
Straightline Solutions, a premier experiential agency with over 4,000 successful projects like the Filmfare Awards, is hiring a agile Social Media manager based at Kolkata for its Digital marketing services vertical.
Key Responsibilities
Social Media Management & Strategy
Own, manage, and scale organic presence of business projects or of our clients across Linked In, Facebook, Instagram, and You Tube.
Plan, and schedule monthly calendars that align with business or client objectives
Develop platform-specific strategies to elevate brand positioning, keeping a sharp eye on industry trends
Meta Ads running and evaluation




End-to-end management of Meta Paid Ads (Facebook & Instagram Manager), focusing on B2 B lead generation, brand awareness, traffic, and conversion.
Budget forecasting, daily campaign optimization, and scaling ad spend efficiently.
Deep-dive into core data analytics to track and optimize critical KPIs: Reach, Impressions, CTR, CPC, CPL, CPM, and ROAS.
You Tube Marketing
Manage the business and /or clients You Tube channel, including content staging and optimization.
Execute video SEO best practices: writing high-converting titles, descriptions, keyword tags, playlist management, and collaborating on thumbnail design
Monitor channel growth analytics and run targeted You Tube video ad campaigns when required.
Linked In Marketing
Curate thought-leadership content on Linked In to enhance visibility among corporate clients and business connects
Design and execute employer branding initiatives
Manage targeted Linked In talent-acquisition or

📌 Social Media Manager Kolkata
🏢 Straightline Worldwide
📍 Kolkata