Role Overview:
The role will be responsible for developing category strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.
Work Exp: 5yrs – 7yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2 C brands and possess a solid understanding of consumer behavior, market dynamics, and brand building.
Key Responsibilities:
Category Strategy & Growth:
Support development and execution of annual category growth plans.
Analyze category performance, consumer trends, competitor activities, and market prospects.
Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
Monitor category KPIs including sales, market share, penetration, and profitability.
Product & Portfolio Management
Assist in planning and execution of recent product launches and line extensions.
Work closely with R&D;, Regulatory, Supply Chain, and Sales teams during product development.
Develop product positioning,



pricing recommendations, packaging inputs, and go-to-market plans.
Manage product lifecycle and recommend portfolio optimization initiatives.
Consumer & Market Insights
Conduct consumer research and derive actionable insights.
Track industry trends in protein supplements, performance nutrition, hydration, recovery, and fitness wellness.
Monitor competitor launches, communication strategies, and pricing movements.
Translate consumer insights into marketing initiatives and product innovations.
Brand & Campaign Management
Execute integrated marketing campaigns across digital, marketplace, influencer, CRM, retail, and performance channels.
Develop compelling product communication and messaging frameworks.
Collaborate with creative agencies for campaign assets, packaging, and content development.
Ensure consistency of brand identity and category communication across touchpoints.
Cross-Funct

📌 Manager Category Marketing Mumbai
🏢 Fast&Up India
📍 Mumbai