Position : Marketing Manager
Segment : Rheumatology / Ortho
Location : Mumbai (Malad)
Experience :
Essential : 8 to 9 years
Desirable : 9 to 12 years
Minimum 1 year experience as a Marketing Manager
Preferred speciality : Rheumat / Ortho
Role:
Coordinating for all marketing activities of assigned portfolio along with a team of Product Managers and Sales force.
Analyzing market opportunities to expand business ventures.
Representation of Ipca in market place via conference participations/Dr activities etc.
Customer Relation Management.
Coordination and management of events for internal field force.
Formulation of Strategies and their timely implementation
Profitability-
To balance investments across the portfolio to enhance its value
To monitor and control budgets, expenses to ensure E/S maximization
To identify investments that can be made across a portfolio of products to increase its value
Enhancing Market Share-
To focus and orient the team towards enhancing the market share of the brands to gain leadership.
To increase the Market share of the regions in the covered market
Increasing Prescription Share and Prescriber base-To focus on key brands to gain Leadership in Prescription base and prescriber base.
Strategic Planning & Orientation-
To build the key brands and promote aggressively the growth drivers and current products.
To orient the entire sales and marketing towards brands and brand power.
Key Responsibilities:
Portfolio management
Team management
Improving Profit margins for the organization through strategic innovations.
Inter departmental Coordination
Functional Knowledge / Skills:
General
Scientific updating
Analyzing market realities and identifying the missing links
Team Management
Critical thinking-To bring logic and reason to create solutions or approaches for transforming from Positive to Outstanding in our business practices
Specialized
Communication: Verbal and Written
Data Analysis
Coordination with all departments
Leadership/Time Management
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