We’re looking for a hands-on Performance Marketing Manager to own and scale paid user acquisition for our i OS app.
This is not a campaign-coordination role. You’ll work directly inside the ad platforms, manage meaningful budgets, analyse performance and find repeatable ways to acquire high-quality users profitably.
You’ll be responsible for the full acquisition loop—from channel strategy and campaign execution to creative testing, attribution and commercial performance.
What you’ll own
Build and execute our i OS user-acquisition strategy
Manage campaigns across Meta, Tik Tok, Google Ads and Apple Search Ads
Allocate and scale budgets based on CAC, ROAS, retention and payback
Develop structured testing plans across creatives, audiences, bids and landing flows
Work with creative teams to produce and iterate performance-led ad concepts
Analyse the complete funnel from impression and install through activation, retention and revenue
Improve attribution and measurement across SKAN, MMP and product analytics
Create clear reporting that explains what happened,



why it happened and what we should do next
Identify and test new channels, geographies and growth opportunities
Partner with product, creative, analytics and leadership teams
What we’re looking for
3–6 years of hands-on performance marketing experience
A solid track record acquiring users for a consumer mobile app
Direct experience managing and scaling significant monthly ad spend
Robust working knowledge of Meta Ads and at least two of Tik Tok Ads, Google Ads and Apple Search Ads
Practical understanding of i OS attribution, ATT, SKAN and mobile measurement
Experience with Apps Flyer, Adjust or another mobile measurement platform
Strong command of CAC, ROAS, LTV, retention and payback-period analysis
Experience designing disciplined creative and audience experiments
Comfort working with imperfect data and making commercially sound decisions
Explicit communication and a high leve

📌 Performance Marketing Manager – Ios Mumbai
🏢 TradeFox
📍 Mumbai