Experience Range: 8 - 12 Years
Responsibilities
Knowledge Assimilation:
Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand.
Unearth insights from primary & secondary research and be the voice of consumer logic.
Monitor market trends, research consumer markets and competitors- activities to identify prospects and key issues
Strategy Development:
Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice
Driving Thought leadership through driving key innovations on Brand Roadmap
Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives
Own and drive brand partnerships, handle strategic and day-to-day brand development projects
Translate brand strategies into brand plans, brand positioning and go-to-market strategies




Creative deployment
Work with creative agencies, production houses and media buying agencies to ensure that quality communication is rolled out across touchpoints
Complete oversight from brief to output for all campaigns
Driving Innovations to create differentiation
Create visibility to drive TOMA and preference for the brand
In market efficiency:
Management of workflows & timelines for development of campaigns
Effectively monitors the routine functioning of brand with robust focus on planned target achievement
Monitoring of spends and spend efficiency.
Closely interact with the sales teams to understand gaps and requirements to achieve the deployed targets and implement counter measures to mitigate risks.
Measure and MIS creation of all marketing campaigns, and assess against goals (ROI and KPIs)

📌 Brand Manager Chennai
🏢 Montra Electric
📍 Chennai