18 Aug
|
The Bridge Associates
|
India
18 Aug
The Bridge Associates
India
Key Responsibilities:
Own the P& L for the e-commerce food business. Develop and execute the overall e-commerce strategy to drive sales, profitability, and market share. Manage online marketplaces (Amazon, Flipkart, Big Basket, Blinkit, Zepto, Swiggy Instamart, etc.) and D2 C channels. Drive customer acquisition, retention, and lifetime value through digital marketing and CRM initiatives. Collaborate with marketing teams on campaigns, promotions, pricing, and merchandising. Optimize assortment, pricing, inventory, and product availability across channels. Monitor key business metrics including GMV, revenue, conversion, traffic, CAC, ROAS, AOV, repeat rate, and profitability. Work closely with supply chain, operations, finance, and category teams to ensure smooth order fulfillment and customer satisfaction.
Build partnerships with online platforms and negotiate commercial terms. Identify recent growth opportunities across quick commerce, marketplaces, and D2 C. Required Qualifications:
Bachelor's degree in Business, Marketing or a related field. MBA preferred. Minimum 8+ years of experience in e-commerce, digital commerce, or online business management. Robust experience in the food, FMCG, grocery, or consumer products industry. Hands-on experience managing marketplaces and quick commerce platforms. Robust understanding of digital marketing, performance marketing, CRM, merchandising, and analytics. Experience with e-commerce analytics tools, Google Analytics, Excel, and BI dashboards.
📌 Head Of Ecommerce Kolkata (India)
🏢 The Bridge Associates
📍 India