Ham BOLDS Pvt Ltd is a science-backed beauty & personal care company building rapid-growing D2 C brands - Epitight, Cozitis, and Niconi. We blend nature with technology to create products consumers love. We're looking for a Meta Ads Specialist who doesn't just run ads - someone who owns the funnel, tests obsessively, and scales what works.
What you'll do
Plan, launch, and manage Meta Ads campaigns across Facebook & Instagram for our D2 C beauty brands
Build full-funnel campaign structures - Awareness (TOF), Consideration (MOF), and Conversion (BOF)
Set up and manage Advantage+ Shopping Campaigns and Advantage+ Audiences
Create and manage Dynamic Product Ads (DPA) with catalog and product feed optimization
Set up Meta Pixel, Conversions API (CAPI), and custom events for accurate conversion tracking
Build Custom Audiences, Lookalike Audiences, and Interest & Behavioral targeting segments
Run structured A/B tests on creatives (static, carousel, video, Reels), copy, and audiences




Manage retargeting campaigns across all funnel stages to reduce drop-off and recover lost buyers
Monitor and optimize key metrics - ROAS, CPA, CTR, CPM, frequency, and purchase value daily
Allocate and manage Meta ad budgets efficiently to maximize ROI across brands
Brief creative teams on ad formats, hooks, and copy angles based on data insights
Build weekly and monthly performance reports with clear insights and recommendations
Stay current with Meta algorithm updates, current ad formats, and platform policy changes
Requirements
Minimum 1 year of hands-on Meta Ads experience
Proven experience managing Meta Ads campaigns for D2 C or e-commerce brands
Robust understanding of full-funnel Meta campaign strategy (TOF, MOF, BOF)
Hands-on experience with Meta Pixel setup, CAPI, and custom event tracking
Experience with Advantage+ Shopping and Advantage+ Audience campaigns
Ability to brief creative teams with data-backed ad hooks and copy directions
Strong analytica

📌 Meta Ads Specialist Mumbai
🏢 HamBolds Private
📍 Mumbai