Job Description:

Job description

About the Role

We are looking for a creative and trend-savvy Social Media Reel Creator who can create engaging, high-quality Reels and short-form videos for our textile/fashion brand.

The ideal candidate should have a solid understanding of Instagram trends, fashion content, product presentation, shooting and video editing, and should know how to create content that attracts viewers and increases engagement.

Key Responsibilities
Create engaging Instagram Reels, Stories and short-form videos showcasing fabrics, collections, designs and products.
Conceptualize and execute creative Reel ideas based on current Instagram trends, trending audio, transitions and formats.
Shoot videos using mobile phones/cameras with valuable understanding of lighting, framing, angles and product presentation.
Create product-focused videos highlighting fabric quality, texture, prints, colours, designs and styling.
Develop content around new launches, collections, festive seasons, offers and promotional campaigns.
Create behind-the-scenes content,



showroom/factory videos, styling videos, product demos and trend-based content.
Write basic hooks, captions and content ideas for Reels.
Keep track of trending content, sounds, hashtags and Reel formats relevant to the textile and fashion industry.
Coordinate with the sales, marketing and design teams for content requirements.
Maintain a consistent visual style and ensure all content follows the brand's image.
Monitor Reel performance such as views, reach, engagement and follower growth and suggest improvements.
Ensure regular and timely delivery of content as per the monthly/weekly content calendar.

Requirements
13 years of experience in Reel Creation, Video Content Creation, Social Media Content or Video Editing.
Experience in textile, fashion, ethnic wear, apparel, jewellery or lifestyle brands will be preferred.
Robust knowledge of Instagram Reels and short-form video trends.
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📌 Social Media Reel Creator Surat
🏢 Kaapro Management Solutions
📍 Surat