Position: Area Sales Manager (ASM) – General Trade (GT)
Location (HQ): Coimbatore – South 2 Zone Coverage Area:
West Tamil Nadu & South Tamil Nadu
(Coimbatore to Hosur & Coimbatore to Kanniyakumari) Role Objective:
To drive sales growth, distribution expansion, and execution excellence across the assigned territory by effectively managing distributors, team performance, and market operations in the General Trade channel. Key Responsibilities: Drive and achieve primary & secondary sales targets as per Annual Business Plan (ABP) Manage and develop distributor network (appointment of recent distributors & handling existing ones) Lead, guide,
and monitor on-roll sales team performance Ensure effective market coverage and outlet expansion Execute BTL activities and ensure visibility in targeted outlets Monitor and improve secondary sales in A+ outlets Maintain distributor inventory as per company norms Ensure timely collections and maintain Payment Efficiency Index (PEI) Drive execution of schemes and promotional activities in the market Maintain profitability by adhering to budgeted gross margins Strengthen customer relationships and ensure high retention Candidate Requirements: Minimum 10 years of total sales experience Minimum 4 years of managerial experience with on-roll team handling Must have solid exposure to General Trade (GT) FMCG background is mandatory Experience with Tier 1 companies preferred (e.g., ITC, Britannia, GSK, Reckitt, Colgate) Must have worked in the given geography for at least 3 years Qualification: Post Graduate (Mandatory)