Job Description – Trainer (Digital Marketing, Display & AST Support) Role Title: Trainer – Digital Advertising (AST Support)
Location: Bangalore/Hyderabad
Experience Required: Minimum 4+ years of Training experience in Digital Marketing / Sponsored / Display / Programmatic Advertising
Function: Amazon Advertising – Ad Success & Campaign Optimization Support Role Overview:
The Trainer is responsible for capability development of teams supporting Amazon’s AST workflows across Sponsored Ads, Display Advertising, and Programmatic Ads. Key Responsibilities: Deliver training on Sponsored & Display Advertising fundamentals (Search Terms, Bids, Budget, Audience strategy, Contextual targeting, Remarketing, frequency management). Facilitate training on Amazon Sponsored & DSP platform workflows including line item setup, creative trafficking, and pacing management. Develop training modules covering programmatic buying concepts (open exchange,



private marketplace, deal IDs). Create SOP-based learning pathways for display optimizations (bid strategies, audience refinement, reach & frequency balancing). Conduct practical workshops on analyzing display metrics such as vCPM, viewability, CTR, CVR, RoAS, ACoS. Align training with evolving Amazon Ads display capabilities. Conduct assessments, certifications, and publish readiness reports. Required Skills & Experience: Minimum 4+ years of digital marketing training experience. Solid knowledge of display advertising, DSP workflows, creative formats, and targeting strategies. Robust facilitation and instructional design skills. Preferred Qualifications: Bachelor’s / Master’s degree. Amazon Advertising and DSP experience is an added advantage.

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