Job Description

Key Responsibilities
Strategic Analysis & Storytelling
Analyze information independently to turn results into compelling stories that provide added value and ROI insights for clients.
Create detailed ROI reports and dashboards that demonstrate the monetary value of sponsorships based on audience size and advertising rates.
Conduct market research, including survey analysis and trend forecasting, to help brands understand emerging behaviors and demographics.
Project Management & Delivery
Manage complex client analytical projects, serving as a liaison between Sales and Operations to ensure solutions meet client needs.
Define scope, perform cost calculations, and conduct feasibility checks for projects, ensuring they meet budget expectations and profitability goals.
Use project planning tools (such as ROSCO or Monday.com)



to track project progress and coordinate with diverse media services teams to meet service-level agreements.
Process Optimization & Automation
Drive the automation of standardized, repeatable business processes to improve efficiency and effectiveness.
Utilize technical skills (Python, VB Script) to optimize delivery workflows and contribute to the continuous improvement of services.
AI Integration: Design and implement AI workflows and utilize prompt engineering to enhance data processing speed and analytical capabilities.
Media Valuation & Quality Indexing
Oversee methodologies for "Media Value" determination, including Brand Tracking (identifying logos in video footage) and Quality Indexing (grading logo visibility, focus, and screen time).
Ensure accurate valuation calculation using proprietary tools and audience data.

📌 Senior Data Analyst I Bengaluru
🏢 The Nielsen
📍 Bengaluru