Primary purpose of the role:

Creative strategy, ideas, and cutting-edge execution, with the creative teams and projects assigned to you. As a Copywriter, we’ll expect you to work in tandem with Design and Servicing departments on projects, campaigns, and pitches.

Major responsibilities & deliverables:
Understanding the brief and creating digital strategies that align and support clients’ digital plans.
Lead brainstorming / creative sessions to generate ideas
Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
Ownership/commitment towards the creative output, brand, and organization
To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across 360-platforms: social, digital, etc.
Working with junior copywriters and be an anchor in providing direction and executing daily brand work and campaigns




Demonstrating a sharp POV on the principles of creativity, maintaining consistency across all deliverables in terms of quality
Besides, client briefs, identify proactive opportunities and/or challenges in a business where creative assets can provide a solution

Requirements:
Experience: 4 to 5 years
Good hands-on experience in copywriting. To write short and long-form copy, scripts, etc.
Who understands the importance of brand & creative strategy and delivers an output that is both creative and effective.
Someone who is aware of relevant trending topics and news to identify content prospects.
Someone equipped to think for video, content, editorial or digital.
Someone who has prior experience managing creative teams, and worked closely with other departments.
Self-motivated, proactive, enthusiastic and a cooperative team player

📌 Copywriter Mumbai
🏢 Optiminastic Infomedia
📍 Mumbai