Roles and Responsibilities:
Creating, developing & implementing effective paid search strategies
Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads & Facebook paid campaigns.
Executing & optimizing many PPC campaigns simultaneously
Overseeing campaigns across several search platforms (e.g. Google AdWords, Facebook)
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Targeting selected audiences through researching keywords
Managing campaign budgets & adjusting bids to optimize the ROI
Tracking daily, weekly & monthly KPI's to identify opportunities for improvement
Reporting KPI's to management regularly through various dashboards
Producing engaging, clear & concise copy for campaigns
Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing.
Ensuring that campaigns are well aligned across multiple channels
Building and strengthening key relationships across PPC ad platforms and various vendors
Reducing the risk of click fraud




Staying current with PPC & SEM trends and techniques
Communicate to team and management on project development, timelines, and results.
Experience with A/B testing landing pages

Desired Candidate Profile:
Minimum of 2 years of experience in Google Ads
Strong analytical skills and dashboard creation
Understanding of digital marketing concepts
Experience with multiple platforms, e.g. AdWords, Facebook.
Working knowledge of Google Analytics or similar analytical tools
Excellent communication, both verbal and written
Analytically minded and strong in arithmetic
AdWords certification is an advantage but not essential

Perks and Advantages:
Competitive salary Guaranteed Incremental
5 days of the company (Monday-Friday).
Great working and learning workplace
Generous leave policy
Excellent working and learning platform
Rewards and Recognition

Job Type: Full time

Benefits:
Leave encashment

Experience:
total work: 3 years (Required)

Work Location: In person

📌 Sr Sem/ppc Analyst Thaltej
🏢 MediaNV
📍 Thaltej