Sales AssociateLocation: Egmore

Experience: 1–2 Years

Employment Type: Full-time

Department: Sales & Marketing

About the RoleWe are looking for a motivated and proactive Sales Associate to support our Sales & Business Development team. The role will primarily focus on global lead generation, sales support, customer follow-ups, and marketing activities.

The candidate will support lead-generation activities across international markets, with a key focus on the Indian Subcontinent, Africa, Southeast Asia, and the Middle East.

Key Responsibilities1. Global Lead Generation & Sales Support

- Generate qualified B2B leads across international markets through LinkedIn, email campaigns, telecalling, online research, databases, industry portals, and other relevant channels.
- Focus lead-generation activities on the Indian Subcontinent, Africa, Southeast Asia, and Middle East markets.
- Identify potential customers, decision-makers, business opportunities, and relevant organizations within target markets.
- Research companies and key contacts to build targeted prospect lists.
- Initiate communication with prospects through LinkedIn, email, and telephone calls.
- Conduct regular follow-ups and maintain meaningful communication with prospects.
- Maintain and update the lead/prospect database and track lead status.
- Qualify leads and coordinate with the sales team for further engagement and opportunity development.
- Support the sales team in building a healthy international sales pipeline.

2. Sales Coordination & Documentation

- Assist the sales team with day-to-day sales activities and documentation.
- Prepare OPF (Order Processing Form) and other sales-related documents.
- Coordinate with the Content Team and Technical Team for preparation of proposals, presentations, questionnaires,



and other customer documents.
- Assist in preparing information required for customer meetings, presentations, and business discussions.
- Maintain proper records of proposals, opportunities, follow-ups, and customer communications.

3. Marketing Activities

- Coordinate with the Content Writer and Graphic Designer to develop marketing materials.
- Support the preparation of company brochures, product presentations, PPTs, case studies, product flyers, and other marketing collateral.
- Coordinate and support regular LinkedIn posts and other digital marketing activities.
- Assist in developing market-specific content for different international regions.
- Support promotional campaigns, industry outreach, and other sales & marketing initiatives.
- Research market trends, companies, industries, and potential business opportunities to support sales and marketing activities.

Required Skills

- Excellent verbal and written English communication skills.
- Good interpersonal and coordination skills.
- Strong follow-up and organizational abilities.
- Basic understanding of B2B sales, lead generation, and international markets.
- Good working knowledge of LinkedIn, MS Office, PowerPoint, Excel, email communication, and online research.
- Comfortable with telecalling and communicating with international prospects.




- Ability to coordinate with multiple internal teams and manage tasks within deadlines.
- Proactive, self-motivated, and willing to learn.
- Valuable documentation and presentation skills.

Education

- Any Bachelor's Degree.
- B.E./B.Tech, BBA, B.Com, BBM, MBA, or equivalent qualifications are welcome.
- Additional certifications in Sales, Marketing, Digital Marketing, or Business Development will be an advantage.

Experience1–2 years of experience in any of the following:

- Inside Sales
- Lead Generation
- Business Development
- Sales Coordination
- B2B Sales
- Sales & Marketing

Experience in international lead generation or B2B technology/IT sales will be an added advantage. Language Skills

- Fluent English communication is mandatory.
- Knowledge of an additional language such as Hindi, French, Arabic, or any other foreign language will be an added advantage, particularly for international market development.

Preferred Candidate Profile

- Confident and comfortable with international calling, email communication, LinkedIn prospecting, and customer follow-ups.
- Interested in working with customers and prospects across different countries and cultures.
- Strong research and communication skills with the ability to identify new business opportunities.
- Good coordination and multitasking abilities.
- Willingness to learn and develop a career in International Sales, Business Development, and Marketing.
- Positive attitude with strong ownership, discipline, and follow-up skills.

Career OpportunityThis role provides hands-on exposure to Global B2B Sales, International Lead Generation, Business Development, and Marketing, with a specific focus on markets across the Indian Subcontinent, Africa, Southeast Asia, and the Middle East.

📌 Sales Associate (Chennai)
🏢 CashLink Global Systems, A HMA Group
📍 Chennai