Responsibilities
We are looking for a results-driven Google Ads Specialist to plan, execute, optimize, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube. The ideal candidate should have strong analytical skills and a proven ability to improve campaign performance and generate quality leads or sales.

Key Responsibilities
Plan, create, and manage Google Ads campaigns based on business objectives.
Conduct keyword research, competitor analysis, and audience research.
Create and optimize Search, Display, Shopping, Performance Max, and YouTube campaigns.
Monitor campaign performance, budgets, conversions, CPC, CPA, ROAS, CTR, and other KPIs.
Perform bid management and budget optimization to maximize ROI.
Write and test effective ad copy, headlines, and descriptions.
Identify negative keywords and optimize keyword targeting.
Set up and monitor conversion tracking and Google Analytics/GA4.
Conduct A/B testing of ads, landing pages, audiences, and bidding strategies.
Prepare regular performance reports and provide actionable insights.
Stay updated with Google Ads features, algorithm changes, and digital advertising trends.
Work closely with the marketing, content, design, and sales teams to achieve campaign goals.

Requirements




1–3 years of hands-on experience managing Google Ads campaigns.
Solid knowledge of Google Ads and Google Analytics/GA4.
Experience with keyword research and campaign optimization.
Understanding of conversion tracking and attribution.
Good analytical and problem-solving skills.
Ability to manage advertising budgets effectively.
Solid written and verbal communication skills.
Google Ads certification is preferred.
Experience with lead generation or e-commerce campaigns is an advantage.

Key Performance Indicators (KPIs)
Cost per Lead (CPL)
Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
Click-Through Rate (CTR)
Quality and volume of leads
Overall campaign ROI

Job Type: Full time

Pay: ₹40,000.00 - ₹60,000.00 per month

Ability to commute/relocate:
Ambalathara, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
Do you have Notice Period ?
What is your Salary Expectation ?

Education:
Bachelor's (Preferred)

Experience:
Google Ads Expert: 1 year (Preferred)

Language:
English (Preferred)

Work Location: In person

📌 Google Ads Specialist Thiruvallam
🏢 Transorze Information Processing Solutions Private
📍 Thiruvallam