The Digital Marketing Manager – Hyperlocal Program role at MSIL looks like a energetic blend of strategic planning, campaign execution, and stakeholder engagement.

Key Responsibilities
Campaign Execution: Translating regional sales needs into actionable briefs and ensuring timely deployment with agencies.
Performance Monitoring: Deep dive into metrics like CTR, CPL, and conversion rates to optimize campaigns.
Stakeholder Engagement: Collaborating with dealerships to improve lead handling and drive retail conversions.

Challenges & Decision-Making
Staying ahead of evolving digital trends is a major challenge.
The role involves autonomy in executing campaigns to meet KPIs, while strategic decisions are escalated to superiors.

Internal & External Collaboration




Internally: Coordination with regional offices across Arena, NEXA, TRV, and Commercial channels.
Externally: Working with media agencies and platforms.

Skills & Experience
Education: B.Tech + MBA with digital marketing exposure.
Experience: 2–6 years in digital/performance marketing, preferably in the auto industry. Field sales experience is a bonus.

Competencies
Robust project management, analytical thinking, and stakeholder management.
Technical expertise in paid media, funnel tracking, and reporting tools.

📌 Hyperlocal Marketing Delhi
🏢 Maruti Suzuki India
📍 Delhi