Job Requirements

Retail Store Marketing Manager – IRTH

- Strategic Inputs to take IRTH Stores journey ahead

Role Purpose The Retail Store Marketing Manager will be responsible for driving store visibility, customer footfall, engagement and sales through impactful retail marketing initiatives.

The role will translate IRTH’s brand proposition into compelling store experiences, local activations, launches and customer engagement programs, while ensuring that every store becomes a strong consumer touchpoint for the brand.

Work Experience

Key Responsibilities

- Retail Marketing Strategy
- Develop and execute the annual retail marketing calendar for IRTH stores.
- Plan campaigns around new store openings, collection launches, festive occasions and key retail moments.
- Develop differentiated marketing strategies based on store potential, geography and customer profile.
- Identify opportunities to improve store productivity through marketing-led interventions.
- Store Launches & Local Marketing
- Own the marketing plan for recent store launches, from pre-launch awareness to post-launch engagement.
- Drive hyperlocal marketing initiatives to increase awareness and footfall around individual stores.
- Build partnerships with malls, local communities, influencers, corporates and relevant lifestyle brands.
- Develop city/store-specific activation plans based on local consumer insights.
- In-store Consumer Experience
- Create engaging in-store experiences, events and activations that bring the IRTH brand alive.




- Work closely with Visual Merchandising and Retail Operations to ensure strong execution of campaigns.
- Develop initiatives that encourage customers to discover, interact with and purchase from the brand.
- Identify opportunities for experiential retail and community building.
- Campaign & Brand Execution
- Partner with the Brand, Digital, Creative and E-commerce teams to amplify retail campaigns.
- Adapt national brand campaigns into relevant store-level communication and activations.
- Ensure consistency of IRTH’s visual identity and brand experience across all retail touchpoints.
- Explore innovative formats across digital, social, OOH, mall media and in-store communication.
- Customer Engagement & CRM
- Work with CRM and Digital teams to drive customer acquisition, repeat visits and retention.
- Develop store-led customer engagement initiatives, events and exclusive experiences.
- Use customer insights and store data to identify opportunities for targeted marketing.
- Commercial & Performance Management
- Establish clear KPIs for every major retail marketing initiative.
- Track footfall, conversion, sales uplift, customer acquisition and campaign ROI.
- Analyse store performance and identify marketing opportunities to improve productivity.
- Ensure efficient utilisation of the retail marketing budget.
- Stakeholder & Agency Management
- Work closely with Retail Operations, Visual Merchandising, Brand, E-commerce, Merchandising, Finance and Business Development teams.
- Manage external agencies, influencers, event partners, production vendors and mall partners.
- Drive timely execution across multiple stores and cities.

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