Roles & Responsibilities

As an E-commerce Brand Manager, you will be responsible to deliver the Business Targets for the Ecommerce Channel (Including company website) and Support the Key Account Executives in business delivery. The incumbent will be responsible for making choiceful decisions on the online platforms to deliver the Overall Number.

Business Results:
Overall Channel Target
Account-wise Targets
Market Share Goals by Account

The Incumbent will be responsible to ideate & Lead all Marketing executions on the Ecommerce Portal.
BUSINESS PLANNING & REVIEW:
Joint Business planning for Lead Accounts along with the KAMs.
Capture data to allow assessment of e-com marketing experiments.
Develop and implement on-platform marketing plans across platforms like Amazon, Flipkart, Bigbasket, Myntra, Nykaa etc
Identify, plan and implement recent initiatives to increase revenue, improve customer experience and operational efficiency
Work closely with platform teams to maximize brand visibility and revenue




Own and manage monthly marketing calendar across specific brands
Complete responsibility of Search (PPC) and Display (PPM) campaigns on various e-com platforms
Develop high quality marketing assets – both internally and with external partners
Monitor and implement recent launch plans across platforms to ensure their success
Analysis and reporting on a daily, weekly and monthly basis
Stakeholders: Brand teams, Ecom Key Account Team, Ecom Innovation, Agency partners, Ecom Platforms, Finance Team
ECOMMERCE PRODUCT / BRAND MANAGEMENT
Understanding of the customer Journey through Portals and improving the experience.
Understanding of Product Listing Cataloguing Best Practices on Marketplaces.
Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset.
Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc.
Giving KPIs to Agencies / Affiliates to track expenses and boost sale.
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📌 E Commerce Executive Gurugram
🏢 Team Pumpkin
📍 Gurugram