Head of Digital Marketing

Industry: Hospitality / Amusement Park
Location: Chennai
Experience: 12 - 15 Years

About the Role

We are looking for an experienced and dynamic Head of Digital Marketing to lead the end-to-end digital transformation across our Hospitality and Amusement Park businesses. The ideal candidate will drive business growth through cutting-edge digital strategies, performance marketing, brand visibility, customer engagement, and data-driven decision-making.

Mandatory Requirement: Minimum 8 years of experience in the Hospitality / Amusement Park Industry (Hotels, Resorts, Theme Parks, Entertainment, Restaurants, or Travel Industry).

Key Responsibilities

Digital Strategy & Business Growth
Develop and execute comprehensive digital marketing strategies.
Drive customer acquisition, engagement, and retention.
Identify recent digital growth prospects across multiple business verticals.
Lead digital transformation initiatives aligned with business objectives.

Performance Marketing
Plan, execute,



and optimize paid campaigns across Google Ads, Meta Ads, YouTube, Display, Programmatic, and Remarketing.
Monitor and improve ROAS, ROI, CTR, CPL, CAC, and conversion metrics.
Manage campaign budgets efficiently.
Conduct A/B testing to improve campaign performance.

SEO & Website Management
Implement on-page, off-page, technical, and local SEO strategies.
Improve website rankings, organic traffic, and keyword visibility.
Manage website performance, security, speed, and user experience.
Optimize landing pages to increase conversions.

Campaign & Platform Management
Plan integrated marketing campaigns across multiple brands.
Manage promotions through OTAs, social media, websites, and digital platforms.
Drive online bookings, ticket sales, and revenue growth.
Ensure consistent execution across all marketing channels.

Social Media & Content Marketing
*Manage Facebook, Inst

📌 Head Digital Marketing Chennai
🏢 MGM Hotels & Resorts
📍 Chennai