Company Description

HDFC Bank is India's largest private sector bank, serving over 92 million customers through an extensive network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns. Established in 1995, the bank is committed to product leadership, excellent customer service, and innovation, offering a wide range of financial solutions including loans, payments, and wealth management. Following its merger with HDFC Ltd in 2023, HDFC Bank has strengthened its offerings in housing finance and other services, catering to both urban and rural customers.

Through its CSR initiative, Parivartan, the bank has positively impacted millions of lives across education, healthcare, and sustainable livelihoods. HDFC Bank is dedicated to driving financial inclusion while maintaining data security and providing seamless digital banking experiences.

Role Description

Job Title: Regional Marketing Manager (RMM)

Location: Ahmedabad, Gujarat, India (On-site)

Experience: 3–5 years in marketing or related fields

Employment Type: Full-time

Role Purpose The Regional Marketing Manager (RMM) drives branch engagement, retail marketing activations, alliances, and compliance across the assigned territory. This role ensures the high-quality execution of marketing initiatives, alignment with regional priorities, and a measurable impact on both business growth and brand equity.

Key Responsibilities

Branch Engagement: Build and maintain robust relationships with regional branches to understand local market needs and drive marketing initiatives.

Retail Activations Management: Plan, coordinate, and execute B2C/retail marketing events and activations to increase footfall and customer acquisition.

Regional Strategy Alignment:



Ensure all local and regional marketing efforts seamlessly align with the central brand strategy and corporate priorities.

Alliances & Partnerships: Identify, negotiate, and manage local alliances and strategic partnerships to expand brand reach and business opportunities.

Process Control & Compliance: Maintain a strict discipline around compliance, ensuring all marketing activities adhere to internal processes and regulatory frameworks.

Contribution to Regional/Central Initiatives: Actively collaborate on large-scale regional or central marketing campaigns and corporate initiatives.

Skills & Competencies

Execution Excellence: Strong background in marketing execution, event management, and vendor onboarding/management.

Stakeholder Management: Exceptional communication skills with the ability to manage alliances and cross-functional internal stakeholders.

Data-Driven & Analytical: Proven ability to track performance metrics, analyze campaign ROI, and optimize marketing outcomes.

Compliance Discipline: A strong process orientation with a commitment to corporate governance and operational compliance.

Soft Skills: An innovation mindset, problem-solving agility, strong teamwork, adaptability, high integrity, and a positive attitude.

Presentation & Tech Skills: Tech-savvy with excellent presentation skills to pitch alliances and report performance to leadership.

Preferred Qualifications

Education: Graduate or Postgraduate degree in Marketing, Business Administration, or related fields.

Experience: 3–5 years of relevant experience in retail marketing, brand management, or experiential marketing (banking/financial services experience is a plus).

Location Preference: Local candidates with a strong understanding of the Ahmedabad/Gujarat market geography are preferred.

📌 Regional Marketing Manager (Ahmedabad)
🏢 HDFC Bank
📍 Ahmedabad