Designation

Manager- Consumer Insights, Packaged Beverages

Function

Packaged Beverages

Location

Bengaluru

Reporting To

Director- Consumer Insights, Packaged Beverages

Job Description

About the Job: Manager – Consumer Insights, Packaged Beverages

Function: Marketing

Location: Bangalore

Reporting To: Director- Consumer Insights, Packaged Beverages

At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Prospects and Embedding Sustainability.

This job prospect closely aligns with the key strategic pillars, which is Strengthening & Accelerating our Core Business.



The role will be responsible for delivering robust business performance analyses using syndicated and custom research tools and partnering closely with cross‑functional stakeholders to solve business problems through insights.

What are the Key Deliverables in this role ?

Financial Outcomes
Deliver actionable insights to support topline growth and portfolio performance across Packaged Beverages
Provide fact‑based inputs into AOP, long‑range planning, and brand strategy discussions
Evaluate effectiveness and ROI of marketing spends, including consumer promotions and media investments
Support innovation business cases through prospect sizing, concept validation, and post‑launch performance evaluation
Enable informed trade‑offs through business‑specific analyses and scenario evaluations

Customer Service
Act as a trusted insights partner to Marketing, Sales, Buying & Blending, Innovation for Packaged Beverages
Actively contribute and support CMI function

📌 Senior Manager Bengaluru
🏢 Tata Consumer Products
📍 Bengaluru