JOB TITLE: Performance Marketing Executive

JOB DESCRIPTION:
The performance marketing executive will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

Revenue growth - Customer acquisition & digital sales funnel management
Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
Own performance KPIs including P&L; for sales from our own website

Campaign Management
Plan & implement campaigns and create optimal digital media mix in line with targets
Implement brand strategy & integrated communication to build saliency and consideration
Daily campaign management across all the digital acquisition and remarketing platforms




Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel
efficiency and cost/CAC optimization
Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

Skills
Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
Solid experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
Proficient in quantitative analysis & insighting
Data/numbers oriented
Positive at advanced excel/other data analysis tools
Solid verbal & written communication

📌 Performance Marketing Executive Mumbai
🏢 Hunarstreet Technologies
📍 Mumbai