META ADS MANAGER

The Meta Ads Manager is responsible for the strategic development, execution, and optimization of Facebook and Instagram advertising campaigns across all clients, irrespective of geo locations.

Unlike intent-driven search marketing, this role focuses on demand generation, creative testing, audience development, and performance scaling within Meta’s advertising ecosystem.

Success in this position requires a robust understanding of audience psychology, ad creative strategy, testing frameworks, and data-driven optimization.

ROLE OBJECTIVE
Lead volume growth
Cost per lead efficiency
Creative testing velocity
Campaign scalability
CRM-verified outcomes

KEY RESPONSIBILITIES
Campaign Strategy & Account Architecture
Conduct structured discovery to understand client offers, target audiences, and KPIs
Build campaign structures aligned with lead generation or revenue goals
Develop cold, warm, and retargeting funnel layers
Implement structured testing frameworks for creative and audience segmentation




Select appropriate campaign objectives (Leads, Conversions, Traffic, etc.)
Monitor delivery stability and learning phase behavior
Creative Strategy & Testing
Creative is the primary performance lever on Meta. The Specialist will:
Develop structured creative testing plans
Collaborate with clients or internal teams on ad copy and messaging direction
Test multiple variations of:
Hooks
Headlines
Primary text
Visual formats (image, carousel, video)
Analyze creative fatigue and refresh cadence
Identify high-performing angles and scale them
Audience Development & Optimization
Build custom audiences, lookalike audiences, and retargeting segments
Monitor frequency, CPM, CTR, and conversion rates
Adjust budget allocations across campaigns and ad sets
Identify audience overlap or saturation issues
Continuously refine targeting strategies
Budget Management
Monitor daily and weekly spend pacing
Maintain c

📌 Meta Ads Executive Hyderabad
🏢 Photonx technologies
📍 Hyderabad