Position title - Assistant General Manager – Marketing
Department -Sales & Marketing
Division / unit -Corporate–Common
Location -Bhilai, Chhattisgarh
Reports to- General Manager – Sales & Marketing
Team size (direct reports) 1–3 (to be built out)
ROLE BRIEF
Role summary (1–2 lines) Own and grow the BlueLines brand pan-India and lead the launch of a new
brand from the ground up — brand, digital, product and dealer/retail
marketing. A pure marketing role (no direct sales target), working alongside
the sales team.
Key responsibilities 1. Launch a new brand end-to-end — naming, logo, brand identity and
asset creation, through to market kick-off
Brand strategy and pan-India brand building for BlueLines
Digital marketing — website, social, SEO/SEM, performance campaigns,
lead generation
Product marketing and collateral — catalogues, datasheets, new-product
Experience (years + industry) 10–15 years in marketing within a B2B manufacturing company
Must-have screening filters 1. 10–15 years marketing in a B2B manufacturing company
Has launched at least one brand from scratch — naming, logo/identity,
assets, go-to-market
Hands-on ownership of both brand-building and digital marketing (not a
pure field-sales profile)
Team-leadership experience
Goo
📌 Assistant General Manager – Marketing Durg
🏢 N Human Resources & Management Systems
📍 Durg
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.