Designation

Associate Director - Marketing, Protein Platform

Function

Packaged Beverages

Location

Bengaluru

Reporting To

Director- Marketing, Premium Brands

Job Description

About the Job: Associate Director – Marketing, Protein Platform

Function: Marketing

Location: Bangalore

Reporting To: Director- Marketing, Premium Brands

At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring Recent Opportunities and Embedding Sustainability.

This job chance closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation.



This job role is part of the Premium Brands portfolio of the Packaged Beverages Unit (Largest Business Unit in TCPL).

This job is at N-3 level (N corresponds to CEO’s level)

What are the Key Deliverables in this role ?

Financial Outcomes
Build & scale the Protein Platform
Establish explicit growth roadmap over the short & long term

Customer Service
Drive consumer-centric innovation to develop protein formats aligned to Indian consumption habits
Define and embed clear brand positioning, architecture and communication blueprint
Develop scalable portfolio architecture to span multiple categories

Internal Processes
Cross-functional leadership across multiple teams like R&D;, PSO, Finance, Shopper & Sales for executing the launch
Develop and execute integrated GTM strategy for the brand
Develop and execute media strategy for the brand

Innovation and Learning
Work closely with R&D; team and other CFT members to build a robust innovation pipeline
Identify whit

📌 General Manager Bengaluru
🏢 Tata Consumer Products
📍 Bengaluru