- Product Strategy & Portfolio

Defining which accessory products (e.g. supports, hitches, chassis components, safety accessories, air-suspensions, electronic products, etc.) should be offered.

This includes

Identifying market trends (e.g. e-mobility for motorhomes and caravans, weight reduction, comfort, off-road)

Analyzing competitors

Establishing product roadmaps (What new developments are being implemented? What is being discontinued?)
- Customer and Market Understanding

Knowing exactly who the partners and customers are:

Bodybuilders (e.g. motorhome, trailer and caravan manufacturers)

Dealers / Wholesalers

End customers (e.g. motorhome, trailer and caravan users)

Based on this, needs have to be translated into concrete product requirements (e.g. “lighter,” “easier to install”, “safety increase”)

- Managing Product Development

Working closely with R&D;, Purchasing, and Quality Management:

Defining requirements (specifications)

Overseeing development projects

Ensuring that products are technically, regulatory, economically viable





Determining what should be built and why

- Business Responsibility

Responsible for the financial performance of merchandise products:

Setting pricing strategy

Monitoring margins

Sales and revenue planning

Creating business cases for recent products
- Interface Management A large part of the work involves coordination:

Sales (market feedback, sales pitches, …)

Marketing (positioning, campaigns, product launches, …)

Production & Supply Chain (availability, costs, …)

After-sales / Service (complaints, spare parts, …)

- Lifecycle Management

Products have to be supported throughout their entire lifecycle:

Launch

Growth & Optimization

Maturity Phase (cost reduction, streamlining variants)

Phase-out (end-of-life strategy)

- Regulation & Standards

Compliance with standards (e.g. EU regulations, approvals)

Safety requirements

Experience : 5 to 8 years

📌 Product Management Engineer (India)
🏢 Cyient
📍 India