About Athena Gaming

Athena Gaming is a B2B gaming gift card marketplace powering distribution for partners like Flipkart, Pine Labs, Zepto, and Swiggy, alongside a fast-growing influencer commerce layer: creator-branded webstores on athenagaming.gg and Discord-based storefronts serving gamers across India, MENA, and beyond.

The Role

You'll own design across our consumer-facing creator webstores, B2B partner portals, and internal admin tools. You'll define a fresh visual language and component library for the brand, rather than inheriting what exists today. You'll work directly with founders, ship quick, and use AI tools (Claude, Figma AI, image generation) as a core part of your workflow, from generating first drafts of layouts and marketing creatives to prototyping flows before a single line of code is written.

What You'll Do

- Create a new design system from scratch: define the visual identity direction (color, typography, iconography, spacing, elevation), build a Figma component library with variants and usage guidelines, and drive its adoption across product and engineering
- Migrate existing screens (creator webstores, admin tools, partner portals) onto the new design system in phases, without disrupting live operations
- Design end-to-end UI/UX for creator webstores: landing pages, product catalog pages, checkout and payment flows, and registration/login journeys across desktop and mobile web
- Design and iterate on conversion-critical funnels (visitor → registration → add-to-cart → payment success) and propose A/B test variants with clear hypotheses for each change
- Design internal admin and operations UIs: partner management, SKU/pricing configuration, order dashboards, and analytics views used daily by our ops and business teams




- Produce marketing and campaign creatives: giveaway announcements, creator promo banners, Discord embeds, social media assets, and store-launch kits for new creators
- Create clickable prototypes (Figma) for current features before development, and hand off dev-ready specs with states, edge cases, and responsive breakpoints documented
- Use Claude and other AI tools to accelerate design work: drafting copy and microcopy, generating layout variations, building quick HTML/React mockups via prompts, and turning PRDs into wireframes
- Run lightweight usability checks: watch real users (gamers, creators, partner ops teams) use the product, identify friction, and turn findings into design changes

What We're Looking For

- 2+ years of product design experience at software product companies, with at least one consumer-facing web or mobile product shipped end-to-end (show us the live product or case study)
- Demonstrated experience building or significantly contributing to a design system. Show us the component library, documentation, or before/after of consistency improvements it drove
- Solid portfolio demonstrating UI craft AND UX reasoning. We want to see before/after flows, the problem you solved, and measurable outcomes where available (conversion lift, drop-off reduction, task completion)
- Expert-level Figma: components, auto-layout, variants, prototyping, and dev handoff




- Working proficiency in Adobe Photoshop and Illustrator for marketing creatives and asset production
- Hands-on experience using AI tools in a real design workflow: Claude/ChatGPT for copy, specs, and code mockups; Midjourney/DALL·E/Firefly for visual assets. Be ready to demonstrate this live in the interview
- Ability to define a brand system from first principles and articulate why a design decision was made (hierarchy, contrast, accessibility, load context) rather than "it looks good"
- Comfort with basic HTML/CSS concepts so handoffs to developers are realistic and buildable
- Understanding of e-commerce/checkout UX patterns: cart, payment states, error and failure handling, OTP/verification flows, order confirmation

Bonus Points

- Gaming industry experience, or you're an active gamer (Valorant, BGMI, Free Fire, etc.) who understands gamer aesthetics, streamer culture, and what makes a store feel native to that audience
- Experience designing for creator/influencer commerce, D2C brands, or marketplaces
- Familiarity with Discord as a product surface (embeds, bots, community UX)
- Exposure to analytics tools (Mixpanel, GA, Metabase dashboards) to self-serve data on how your designs perform

Why Join

- Founding-team-adjacent role: your designs go live in days, not quarters, and you'll see conversion numbers move because of your work
- Rare greenfield opportunity: you define the design language for the entire brand, not just individual screens
- Direct access to real users: creators, gamers, and enterprise partners
- Freedom to bring and own new ideas: new store formats, loyalty experiences, gifting flows, and whatever you convince us is worth building

📌 Product Designer (Bengaluru)
🏢 Lysto
📍 Bengaluru