Key Skills
AI-driven Performance Optimization
Branding, Brand Visibility and Brand Metrics
Market Research & Analysis
Developing & Implementation of Marketing Strategies (Both Online / Offline)
Lead Generation
Social Media, Online Marketing, Content Marketing Management
Campaign Management
Budget Management
Marketing Collaterals
Team Building & Resource Management
Collaboration

Skills & Responsibilities
Create and implement marketing plans that align with company goals, including brand positioning, target audience identification, and multi-channel campaign execution.
Optimize marketing performance using AI tools and ensure productive budget allocation
Plan, manage, and optimize the marketing budget, ensuring cost-effective use of resources and maximizing return on investment.
Lead initiatives related to branding and rebranding, including visual identity (logos, templates, signage), messaging (vision, mission), and ensuring consistent representation across all platforms.
Implement strategies to build brand visibility and recognition in the software industry, including thought leadership positioning and regular measurement through brand awareness surveys and sentiment analysis.




Design and run targeted campaigns across digital channels (SEO, SEM, email, social media, webinars, events) to attract and convert qualified leads, contributing significantly to the sales pipeline.
Track and report on marketing KPIs such as CTR, conversion rates, and campaign ROI to ensure effectiveness and continuous improvement.
Stay updated on industry trends, competitor activities, and customer needs to guide marketing direction and identify recent opportunities for growth.
Build and manage the marketing team by hiring the right talent, assigning explicit KPIs/KRAs, conducting regular reviews, and providing mentoring and training to ensure team growth and productivity.
Work closely with sales, product, and customer support teams to ensure marketing activities are aligned with business objectives and drive tangible outcomes.
Collaborate with distributors and channel partners to increase brand reach and execute region-specific marketing strategies for greater market penetration.

Qualification

Bachelor’s degree in marketing, Business Administration, or related field

Certification

Relevant certifications in marketing or related field.

📌 Marketing Manager Mumbai
🏢 Stellaspire
📍 Mumbai