We’re Hiring: PPC Specialist - Google Ads & Meta Ads

We are looking for a hands-on PPC Specialist capable of independently planning, launching, managing, and optimizing full-cycle paid advertising campaigns.

Experience: 1–2 years

Employment Type: Full-time

CTC: ₹3.5 LPA

Key Responsibilities

- Develop paid marketing strategies based on client goals, target audiences, competition, and budgets.
- Plan and manage end-to-end campaigns across Google Ads and Meta Ads.
- Run Search, Display, Performance Max, YouTube, remarketing, lead-generation, and conversion campaigns.
- Conduct keyword research, competitor analysis, audience research, and campaign forecasting.
- Create campaign structures, audience segments, ad copy, offers, and creative briefs.
- Set up and verify conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and event tracking.
- Monitor budgets, bids, search terms, audience performance, lead quality, and conversion costs.
- Perform A/B testing of advertisements, audiences, landing pages, bidding strategies, and campaign offers.
- Optimize campaigns to improve CTR, conversion rate, ROAS, cost per lead, and cost per acquisition.
- Prepare transparent weekly and monthly performance reports with insights and recommendations.
- Coordinate with SEO, content, design, and web-development teams to improve campaign performance.

Required Skills and Tools:





- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Keyword Planner
- Meta Pixel and Conversions API fundamentals
- Looker Studio
- Microsoft Excel or Google Sheets
- SEMrush, Ahrefs, or similar research tools
- Conversion tracking and campaign attribution
- Keyword, audience, and competitor research
- Budget planning and bid optimization
- A/B testing and landing-page analysis
- Performance reporting and campaign strategy

Who We’re Looking For:

- 1–2 years of practical experience managing PPC campaigns.
- Ability to manage campaigns independently from research and planning through reporting and optimization.
- Strong understanding of marketing funnels, customer journeys, and lead-generation strategies.
- Comfortable working with performance metrics, campaign budgets, and client objectives.
- Strong analytical thinking, attention to detail, and problem-solving skills.
- Ability to explain campaign performance and recommendations clearly.

To Apply:

Send your updated resume along with examples of campaigns you have managed. Please include the platforms used, approximate budgets handled, campaign objectives, and measurable results achieved.

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