Company Description Bon La Vie is a premium retail brand offering a curated range of toys, collectibles, gifts, lifestyle accessories, stationery, drinkware, games, and licensed merchandise. The brand focuses on bringing global trends, distinctive designs, and high-quality products together in one accessible destination. With a strong emphasis on creativity, innovation, and customer satisfaction, Bon La Vie aims to create memorable shopping experiences for families, collectors, and gift seekers.

The flagship store is located at Phoenix Citadel Mall in Indore, supported by an online presence at bonlavie.com. Team members join a growing retail environment that values fresh ideas and customer-centric thinking.

Job Title: Performance Marketing Manager (D2C Growth)

Location: Indore (Hybrid/Remote possible)

Reports to: Founder / Growth Head

Industry: D2C Retail (Toys, Kids Products, Collectibles)

Role Overview

We are looking for a highly analytical and result-driven Performance Marketing Manager to lead Bon La Vie’s online revenue growth through paid advertising.

This role is responsible for customer acquisition, scaling paid campaigns, improving ROAS, and building a sustainable D2C growth engine.

This is a revenue-linked role — performance matters.

Key Responsibilities

1️⃣ Paid Advertising Strategy & Execution

- Plan and execute Meta Ads (Facebook & Instagram)
- Manage Google Ads (Search, Shopping, Display, YouTube)
- Structure cold, warm, and retargeting campaigns
- Scale winning campaigns profitably
- Test new audiences, creatives, and funnels

2️⃣ Revenue & ROAS Ownership





- Own CAC (Customer Acquisition Cost)
- Maintain target ROAS benchmarks
- Monitor daily ad performance
- Control budget allocation
- Scale profitable ad sets

3️⃣ Funnel Optimization

- Improve landing page performance
- Work with Website Manager for CRO
- Optimize checkout journey
- Reduce cart abandonment
- Improve AOV via bundles & upsells

4️⃣ Creative Testing Strategy

- Work closely with content team
- Identify winning hooks & angles
- Test UGC-style creatives
- Provide data-driven feedback to creators
- Plan monthly creative roadmap

5️⃣ Data & Analytics

- Track performance using:
- Meta Ads Manager
- Google Analytics (GA4)
- Shopify reports
- Weekly reporting to founder
- Monitor LTV vs CAC
- Identify scaling opportunities

6️⃣ Retention Marketing (Preferred)

- Email marketing strategy
- WhatsApp automation flows
- Retargeting campaigns
- Repeat purchase strategy

Required Skills

- 2–5 years experience in performance marketing (D2C preferred)
- Robust hands-on experience with Meta Ads
- Good understanding of Google Ads
- Deep understanding of ad funnels
- Experience scaling campaigns to ₹5L+ monthly budgets
- Strong analytical mindset
- Comfortable working with data

Preferred Experience

- Experience in kids / toys / retail category
- Experience working with Shopify brands
- Proven track record of scaling revenue
- Understanding of creative strategy

KPIs (Non-Negotiable)

- Cost Per Acquisition (CAC)
- ROAS
- Revenue growth
- AOV improvement
- Conversion rate improvement
- Contribution margin protection

📌 Performance Specialist (Indore)
🏢 Bon La Vie
📍 Indore